Amazon has taken a step in development virtual assistants by transforming Alexa+ into a reservation management center and personalized services. From 2026, users of this platform will be able to directly and easily access functions such as hotel reservations, ordering household services and making appointments in stores using voice commands and without interaction with traditional applications.
The update from Alexa+ is considering integrating four key integrations: Angi, Expedia, Square and Yelp. Each offers specific functionality that expands the ecosystem of services manageable through the Amazon Assistant.
The Expedia integration allows users to search for accommodations, compare prices, and filter by features B. allowing pets and making hotel reservations, all in a fluid and natural conversation. This level of interaction eliminates the need to navigate menus or open applications, simplifying the process and saving time.
Alliances with Angi and Square expand the range of services. Angi allows you to request quotes for home renovations and square This makes it easier to schedule appointments at beauty salons or other businesses without leaving the Alexa+ environment.
On his part Yelp It provides its extensive database to find and select trustworthy local businesses, restaurants or services based on reviews and ratings from other users.
This strategy puts Alexa+ in direct competition with other conversational artificial intelligence platforms, such as ChatGPT. Amazon wants to position its assistant as an intelligent intermediary, capable of understanding users’ needs, suggesting the right tool and carrying out concrete actions in real time.
The aim is to create an experience where the user can chat with Alexa+, customize and refine their queries, and receive answers tailored to their preferences and context, without the friction of traditional search and booking methods.
The Alexa+ ecosystem has already had collaborations with companies such as Uber, OpenTable, Ticketmaster and Thumbtack. The addition of the new allies strengthens Assistant’s value proposition and solidifies its role as a focal point for managing daily activities and personal needs.
Getting users to adopt new habits when using digital services is a major challenge for any technology company. Despite it, Amazon reports positive indicators regarding the introduction of Alexa+ in its new facet.
Providers like Thumbtack, which specialize in personal and home services, have already seen a significant increase in the volume of engagement from early adopters on the platform.
The future success of Alexa+ will depend on its capabilities artificial intelligence to anticipate the user’s needs, recommend the ideal service at the right time and ensure a more efficient and comfortable user experience than traditional navigation on mobile devices.
Alexa is a virtual assistant developed by Amazon that uses voice recognition to interact with users. It works across devices such as smart speakers, cell phones and televisions, listening to commands and answering questions or carrying out requested tasks.
To activate Alexa, simply say its name and give an instruction, such as: B. Play music, check the weather or control home devices. Alexa processes the request using artificial intelligence and connects to cloud services to provide precise answers and execute actions in real time.
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