Barcelona In 2026, it will receive a new point of sale which is already a world reference. Concretely, it will do this with its first store in Spain and it will be located in the shopping center Diagonal Seaa landing which will cause the chain to occupy a space of more than 2,000 square meters on one floor, where you can find countless fashion and home products at super cheap prices. It will thus become one of the largest operators of the complex, which also houses the famous Irish chain Primark.
Behind this new point of sale is the American giant TJX Companies, which will arrive in Spain with its European brand. TK Maxx. Its opening in spring 2026 will mark the start of an ambitious expansion strategy for the company in the Spanish market. Its subsidiary on our continent opened its first establishment in 1994, and currently, under the TK Maxx and Homesense brands, it has a network of 740 storesalso operating in other countries like Austria, Germany, Ireland, Netherlands and Poland.
The company, considered a world leader in the format off priceoffers a mix of fashion, bags, shoes, beauty, accessories and home for women, men and children, with discounts of up to 60% off the recommended retail price. It has a flexible purchasing model, based on the acquisition of large volumes of products and constant renewal, which seeks to surprise everyone with each visit.
TK Maxx lands in Spain
TK Maxx arrives in Barcelona, which represents the entry of an international operator with muscle and a brand recognized throughout Europe, especially in Ireland, Germany and the United Kingdom. This decision comes after TJX has already given clear signals about its commitment to Spain, after the incorporation of Joanna Royce be responsible for leading its growth in the country.
The store Diagonal sea This is just the first step in the company’s plans, which intends to continue its expansion throughout Spain during its first year in the country, with new openings already under consideration in other major cities. Barcelona will, in any case, be the first to be able to enjoy exceptional discounts on all types of fashion and home products, as well as beauty items, accessories and much more.
Its catalog includes everything from major international brands to emerging companies, all marketed under the model off price of the group. In this way, a new stage opens in the Spanish market of retailand this after customers from six European countries can already benefit big brands and quality products with attractive discounts.
TK Maxx itself explains that its value lies in the combination of brands, fashion, price and quality, and that, unlike conventional stores, they do not rely on promotions, sales or other specific hooks, but are based on a quality offer. opportunities at incredible prices every day.
In order to offer attractive discounts, its purchasing team is on the lookout throughout the year to get the latest from brands and designers, from fashion for all members of the family to accessories, beauty, home goods, etc. In addition, they always choose to choose different colors, styles and fabrics so that the customer always has the widest variety of choices.
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