The rapid rise of Marino Hinestroza in international football coincides with the development of a company that has attracted the attention of supporters and businessmen in Colombia. While the young Colombian winger is on the verge of becoming the first reinforcement of Boca Juniors In the next transfer window, fans’ expectations will grow not only due to his sporting performance, but also due to the parallel sharpened business profile. your company, La Favela JewelryThe Cali-based company combines a resolute commitment to luxury and innovation and already has a notable presence in the local sector, showing the footballer’s projection and personal ambition.
In recent weeks, Hinestroza shared a post on Instagram that reignited speculation about his impending arrival at the Argentine club. The footballer showed two hearts next to an hourglass, one blue and the other yellow – which fans interpreted as a countdown to his inclusion in the team. Xeneize—. In addition, he was the protagonist of a raffle organized by his company in which he gave away an Atlético Nacional jersey, marking the end of a cycle at the club with which he won the championship three times (BetPlay League, Colombia Cup and Super Cup, the same season).
The success of La Favela Joyería can be measured not only by its reach on social networks with thousands of followers and an active digital presence, but also by its rapid physical growth. According to Colombian media, the company has two stores strategically located in Cali: the first in the Punto 14 shopping center and the second in Carrera 5 No. 14-37.
Officially launched on February 19, 2025, the brand specializes in exclusive 18-karat gold pieces – including necklaces, bracelets, earrings and pendants – all with a lifetime guarantee. Items featured include a French-Italian necklace worth 2,156,250 Colombian pesos (approx. $573)a Cuban chain 1,503,750 pesos (about $400)Birthmarks in the heart 312,000 pesos ($83) and a warm saying for 624,400 pesos ($166).
The company’s personal focus is reflected in Hinestroza’s active involvement in the selection and communication of products. As the footballer expressed in a video broadcast on the official networks of the jewelry store: “I invite you to my jewelry store. It is a very personal jewelry store, completely mine, with unique styles.”. These words refer to the distinctive character that the player himself wants to give to his commercial project, even if criticism of his public image continues. In this regard, a message in support of Hinestroza was posted on the jewelry store’s Instagram account: “Congratulations boss. We are happy and very proud of you, you deserve all the best. Many blessings.”.
The professional career of Marino Hinestroza, born in California It started on July 8, 2002 Orsomarso SC and went further in Cali Americabefore continuing with stays abroad Palmeiras from Brazil, Pachuca from Mexico and Columbus crew in the MLS. His arrival National athlete In 2024, he consolidated his personality and opened the door to the Colombian national team, where he was already called up for World Cup qualifying games in 2026. Hinestroza himself announced details of his next departure to Argentina in personal publications, confirming the completion of a cycle and the commitment to a new professional phase.
At just 22 years old, the Colombian winger is not only seen as a beacon of hope in continental football, but also as a reference for young entrepreneurship.
SOME OF THE JEWELS MARINO HINESTROZA SELLS
“It’s comparable to Villa”: This is how Marino Hinestroza plays
The footballer who became champion National athlete He is characterized by his explosiveness and speed in close combat, characteristics that make him similar to Sebastián Villa.
Marcelo Delgado, director of Boca Juniorsemphasized Hinestroza as “an interesting, fast and talented player”. His natural position is right winger, although he has also occasionally played on the left. His ability to beat rivals, his overflow on the wing and his mid-range finishing are among his main virtues, although he needs to improve his decision-making.
In 84 games with National athletethe striker added 11 goals and 14 assistsNumbers that reflect his impact on the game beyond goal scoring. Before that he had short phases Palmeiras, Pachuca And Columbus crew.
In one of his statements after becoming champion, Hinestroza He defined himself as follows: “I’m very ambitious and I confirm that. I’ve always been like that, a rude, arrogant boy, but they have to realize that you have to be like that to win. We’re tired of being humble and not winning anything. That’s why I’m arrogant.”
Hinestroza reaches an area of the field where Brian Aguirre could not consolidate and offered the team Claudio Ubeda the opportunity to redress the part of the imbalance that was lost after the departure of Sebastian Villa.
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