The funding comes against a backdrop of greater selectivity in the venture capital market, in which investors have prioritized companies with a proven track record of revenue generation, operational efficiencies and sustainable business models. Industry entities and market analyzes indicate that this move reflects more rigorous criteria for capital allocation throughout 2025.
In this scenario, Hablla has built his trajectory with an emphasis on execution. Created in 2023, the company was born on a bootstrap model, with the equity of its partners, and reached balance in just three months of activity, after the acquisition of its fifth client. Since then, it has maintained income-driven growth, using external capital as an accelerating instrument.
The first contribution took place in 2024, through the Inova 3 program, an initiative that provides for progressive investments of up to R$750,000. Of the 17 participating startups, only three reached the maximum value of the program. In addition to completing the three stages, Hablla received an additional investment of R$850,000 from Bossa Invest in 2024, after completing the three stages of the program.
In December 2025, the manager made a further contribution of R$1.5 million, bringing the total invested to R$3.1 million and expanding the manager’s stake in the company.
From a financial point of view, the company recorded growth in its turnover over the period. In 2023, it recorded a turnover of R$851,000. In 2024, revenues climbed to R$3.1 million, and for 2025, it is expected to end the year with R$9 million in revenue.
Second Rodrigo XavierCEO and founder of Hablla, growth is directly linked to the strategic decisions taken since the start of the operation. “The focus has always been on building a sustainable business, with revenue-driven growth, predictability and consistent value creation for customers,” he says.
HAS Alvaro MagriCTO and founder, technology was a key factor in maintaining scale. “The platform was developed to integrate service, marketing and sales into a single operational flow, which enabled scale while maintaining efficiency and control,” he explains.
Already Marcus BarbozaCRO and founder, emphasizes that predictability has been treated as a strategic pillar. “Working on performance and revenue consistency was not a consequence of growth, but a decision from day one,” he analyzes.
This company decision comes in the context of the expansion of the conversational technology market. According to MarketsandMarkets, the global conversational artificial intelligence market is expected to grow from US$13.2 billion in 2024 to US$49.9 billion by 2030, growing at an average annual rate of 24.9%. In Brazil, market reports indicate accelerated growth in the conversational solutions and chatbots sector, driven by the adoption of customer service automation and the intensive use of messaging applications in business-consumer relationships, with a focus on WhatsApp, the main channel of this ecosystem. According to an analysis by the IMARC group, the Brazilian chatbot market expects sustained expansion in the coming years.
In the opinion of investors, Hablla’s trajectory reflects an increasingly valued profile in the innovation ecosystem. “For Bossa Invest, programs like Inova play a fundamental role in strengthening the innovation ecosystem by enabling very early investments with deeper analysis and monitoring. This model reduces information asymmetries, brings investors and entrepreneurs together early in the journey, and creates the conditions for startups like Hablla to mature their value proposition, operational structure, and growth strategy ahead of more robust capital rounds. Daniel Coimbrahead of venture capital at Bossa Invest.
According to Marcos RegueiraHead of Special Projects at Sebrae/SC and Inova Startups, “the INOVA Startups program is one of Sebrae’s actions that contribute to its mission, which is: “Propelling the entrepreneur towards success”. For the program it is an honor to have Hablla in its investment portfolio, always keeping in mind that companies are created by people and, in this case, their founders stand out for their professionalism, camaraderie and innovation. the mentoring, guidance and training through the program helps increase Hablla’s chances of success.”
The Brazilian startup ecosystem has shown signs of maturity. According to an analysis published by NeoFeed, venture capital investments from January to September 2025 reached 4.6 billion reais as investors adopted more rigorous evaluation criteria. The technology sector increased from 7.1% of investments in 2022 to 20.4% in 2025, highlighting the consolidation of companies with applied technological solutions.
According to the company, the funds raised will be used to expand operations, technological evolution of the platform and strengthen the commercial structure, maintaining focus on sustainable growth, operational efficiency and expansion of operations in the Brazilian and Latin American markets.
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