Itinerant but always successful, Home Decor will land for the first time in 2026 in the literary districtin a old noble manor that after the celebration of the major exhibition of interior design, architecture, landscaping and design which takes place every year in … Madrid, will become in a new luxury hotel.
Located at number 11, Calle San Agustín, in the capital, the headquarters of the event will open its doors on April 9 and will close on May 24. It will host, as every year, the installations of renowned brands and professionals dedicated to interior decoration to publicize the trends, novelties and creativity that make this sector vibrate.
While in 2025 the exhibition occupied a majestic building on Sagasta Street, with 57 exhibition spaces, next year the organizers reached an agreement to intervene in the palatial house of the Marqués de los Vélez, of 3,500 square meters.
Built between 1892 and 1895 by the architect Enrique Sánchez y Rodríguez, as the residence of Alonso Álvarez de Toledo y Caro, Marquis of Vélez and Count of Niebla, on land he purchased from the widowed Duchess of Medinaceli, this property constitutes one of the rare examples of noble architecture remaining in this now central area (it was then on the city limits).
The facade of the original palace is classic, sober and emphatic stylewith elegant and monumental interior spaces, notably on the ground floor and first floor. Originally, it had three floors, a basement and a corner tower.
The construction has become in 1926 in a convent and a school of the Congregation of the Servants of the Sacred Heart of Jesus, when the architect Joaquín Sainz de los Terreros added the chapel, in the old garages; the service stairs and a goal.
About two decades later, the fourth floor was added, whose facade continues with the existing one, although simplified. The palace has continued to undergo renovations, most recently in 2009, although preserves its beautiful hall, its marble floors, its Maison Maumejean stained glass windows, its elaborate moldings and cornices and its monumental semi-circular staircase.
In this large building in the most literary district of Madrid, where the great figures of the Spanish Golden Age lived, the current owners, Sircle Collection – an independent boutique hotel group based in Amsterdam – and the developer Take Point, will found the Sir Agustin luxury hotel. The project includes 33 rooms, a restaurant and The Cover private club.
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