New order from Fujifilm Brazil

Gone are the days when the end-of-year holidays were synonymous with businesses in “sleep” mode. Many executives took advantage of the last days of the year to change their corporate address.

Check below who went where and with what orders to deliver throughout 2026.

Tomohide Yazawa is the new commander of the Fujifilm Brazil. Between 2018 and 2024, the executive doubled the size of the digital camera business unit and consolidated the company’s portfolio. THE ColumnYazawa said business expansion in Brazil, Latin America and the Caribbean, as well as the medical solutions and photography segments, will be among the strategic focuses.

“Brazil is an extremely complex market, but it also offers many opportunities,” concluded the manager.

THE Arval Brazil, mobility solutions from the group BNP Paribasannounces the promotion of Cristiane Mireille to the position of General Director of the company, replacing Carlos Lopes, who will now be responsible for the Commercial Management of Arval Itália.

THE Launcherpayment infrastructure and Open Finance, announces the arrival of Henrique Gonçalves, João Paredes and Gabriel Napchan to lead the Security, Product and Customer Success & Operations areas respectively.

Those who are also in a new home are Mauro Gonçalo and Eder Oliveira, respectively director of operations and director of finance and product of Vaaptycommercial intermediation franchise for vehicle sales.

THE Hcor has just appointed Marcos Riva as superintendent of people, brand and experience.

Juliano Dutra joins the advice strategic Universal solutionsBrazilian startup specializing in data experience intelligence omnichannel. Dutra is well known in the technology market. He helped grow two billion-dollar companies, iFood and Gringo.

Michelle Cripps is the new director of ETS for the Americas, with strategic operations in Brazil and Latin America. For those who don’t connect the name to the company, ETS is the organization responsible for the dreaded TOEFL English proficiency exam. The executive will be based in Mexico City.

Marcos Westphalen assumes the vice-presidency of Pinterest for Latin America.

THE Supley Groupowner of brands such as Probiótica and Max Titanium, announces the arrival of Saulo Miguel as Chief Operating Officer (COO).

THE Wiz Businesscommercial unit of Wiz Co.receives reinforcement from Marcelo Nader, former Risk and Insurance Manager at Eletrobras-Chesf. Nader joins the Sales and Partnerships Department in Recife (PE).

Melissa Guimarães is the new human resources director of Omiemanagement for small and medium-sized businesses.

Thiago Ferreira is the new recruit of dadnatural baby food brand. He arrives to lead the sales and marketing areas.

Gláucia Carvalho arrives at Arbrealpayment solutions for businesses, as human resources director.

Aldemir Bendine, who has just assumed the presidency of the bank Digitalsaid to Column that the government’s ability to convince the market that the country will be able to organize its public accounts and control its debt will be a central point for the Brazilian economy in 2026.

“The external environment will also play an important role. The outlook is for a gradual and cautious decline in interest rates in the United States, a move that is unlikely to significantly affect capital flows to emerging markets.”