THE Spanish royal house has reached an important milestone in its digital communication strategy upon arriving at million followers on Instagram he Christmas day.
The definitive impetus came after the broadcast of Christmas speech by King Felipe VI and the Christmas greetings from the whole familypublications that attracted thousands of new users and dispelled doubts as to whether this figure would be reached before 2026.
He official profile was opened to the public in June 2024 and, after 19 months of constant activityconsolidated a community which developed gradually, without major peaks of virality.
The account became a key tool connect with younger audience and strengthen communication direct, close and adapted to the language of social networks.
Meanwhile, the Royal Household has published more than 660 contents focused exclusively on public eventsmaintaining a balance between transparency and confidentiality.
The most applauded messages combine emotion and institutional symbolismlike the selfie of the King with Aitanapictures of official tripshighlights of the Princess Eleonore or scenes from complicity with public figures.
With that million subscribersthe Royal House validates its digital bet and is located at the level of other European monarchieswith an eye on continue to grow And explore new platforms.
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