‘Stranger Things’, in the Campanadas: Things (extrañas) veredes | TV series

If you haven’t seen it, you will see it tomorrow, five minutes before a month ago: the cartel that wishes us a happy new year 2026 on the main sphere of the Puerta del Sol clock was designed with the typography of Stranger Things. In 2024, Berlin was placed on end-of-year television via the campaign marketing with Cristina Pédroche. This year’s ad campaign for the Duffer brothers’ series will see us all eating grapes with Puerta del Sol in the background, no matter what channel we watch it on. Around 10 million people, excluding the lower part of the discount given to those who arrived with the autonomous networks and with Telecinco from Formigal. Let’s hope this doesn’t imply a foreshadowing of the additional things that will sell us in 2026.

In any case, it is not necessary to speculate about the future to discover an implicit message in these letters: the supremacy of Netflix and the decadence of general television, which will end up issuing from the start a veiled mass promo at the moment of the greatest television impact of the year. Of course, this comes as no surprise to any television analyst. Following the traditional television audience and suffering from its vicissitudes are one and the same. And so in Spain we have the ugly custom of fijarnos sharewhich are relative data. If we paid more attention to absolute data, we could prove that 10 years ago, series like The prince, Velvet Yes Allí below He conquered four million spectators without problems. Now we find ourselves with a song among our children if our general series spans the millennium.

I say it today, 2025 has left reasons to rejoice, both outside and inside the platforms. I don’t want to say goodbye to this year without thinking, for example, of the great harvest of comedies of recent months, which Televisión Española has established among its fiction debuts —Gluten free Yes Ena— with very good data given the circumstances and he increased his mornings in an unprecedented way, demonstrating that there was a great spectator. And that in Antena 3 a format as durable as You face me sweaty signed his best season in eight years (in share). The purposes are expressed in the first column of the coming year. I wish you a happy new year 2026 with the typography of EL PAÍS. Thanks for reading and watching.