Tim Cook, current CEO of appleonce again publicly pointed to Steve Jobs’ influence on his professional and personal life. In a video clip broadcast on social media, the CEO highlighted that many of the decisions he makes today at the head of the company are guided by the teachings he received directly from the co-founder of Apple, whom he described as A key figure in his training And in the internal culture that the company still maintains.
The video posted on Instagramshows Cook reflecting on the way Jobs approached creativity, decision-making, and product development. According to the CEO, These ideas are still present in Apple’s organizational structure More than a decade after Jobs’ death, they continue to influence how the company’s devices and services are designed and prioritized.
Among the teachings Cook shared, the most notable is that of simplicity. He noted that Jobs insisted that paring the product down to its essentials was a more complex task than adding features without a clear purpose. This principle, which has been part of Apple’s DNA since its inception, continues to define the company’s design approach to devices like iPhone, iPad and Apple Watch.
He commented, “Steve Jobs was a mentor; he taught me the value of focus, the importance of simplicity, and that doing simple things is more complicated than making them complex. He believed that small teams could do impressive work. In fact, in the beginning, the teams responsible for creating products like the iPod or iPhone were very small.”
In addition, Cook noted that one of the pillars of Jobs’ leadership was the importance of focus. He said that his predecessor It was considered necessary to limit internal distractions And prioritize only projects with real potential to transform the industry. This method, he explained, was a way to protect creativity and prevent the company from indulging in initiatives that did not provide strategic value.
The CEO also stressed that Jobs championed the idea that small teams can achieve extraordinary results. During the early years of development of major products, such as the iPod or iPhone, the departments responsible were small and operated with high levels of autonomy. Cook noted that this model is still valid and is one of the reasons why Apple continues to rely on combined working groups in critical design stages.
Another reflection the manager shared relates to the ability to change course. Cook explained that Jobs considered it a sign of maturity to realize when an idea needed to be perfected. Or even get rid of it, even if it seems promising at first. For the CEO, this ability was essential to respond to technological changes and keep Apple in a constant process of renewal.
Although Cook does not typically expand on his personal relationship with Jobs, he has dedicated many public letters to important dates, such as anniversaries or important company milestones. This time, the publication focused on the educational impact the founder had on him and how those lessons shaped his leadership style since taking over as CEO in 2011, after Jobs resigned for health reasons.
Cook’s statements come in a context in which Apple continues to diversify its business lines and promote areas such as digital services, artificial intelligence, and mixed reality devices. For the executive, the ideas Jobs conveys remain a guide to meeting new challenges, especially in an increasingly dynamic and competitive technological environment.
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