This excess of Seville is rarely seen in average people. In her extreme baroque impetuosity, she takes pride in the most trivial thing – which, if it did not exist, would have to be invented – and she despises herself – even the sad slogans in favor of her death. Seville … Nor do we usually have the virtue of correcting, nor do we acknowledge it for those who do. It’s not about duality, it’s about polarization. Anyway, I remember the summer two years ago when the Seville European Film Festival, which was already under the leadership of Plaza Nueva official Jose Luis Sanz, experienced one of the biggest crises of its 22 editions. There was then talk of suspending the competition because it coincided with another historic event that the city was going to host: Latin Grammy Week. In fact, the decision was not a cancellation, but a postponement until the following spring, which clearly undermined the proposal. This was not, however, the only challenge faced by the heir to the Seville International Film Festival, which in the 1980s brought its protagonist Emmanuel and which, before celebrating its first edition, had a precedent, to say the least, strange, the Seville Film and Sports Festival. But we have a memory of what matters.
The consolidation during these two decades of the SEFF tournament, with names such as Agnès Varda, Roberto Saviano, Carlos Saura, Colin Farrell and Kenneth Branagh, among others, and pressure from the cultural sector led the newly arrived Sanz team to stop the initial momentum and reduce the edition in days, without Geraldius, but at the end of November. Manuel Cristobal took over the reins at the time, and has since taken up the pace, restoring the nomination-reading process for the European Film Awards, EFA, and adding to the roster of figures and honors the likes of David Putnam, Jeremy Irons, Costa-Gavras, Juliette Binoche and Alberto Rodriguez.
That same week, in an interview with the CEO of the Latin Recording Academy that sponsors the Latin Grammy Awards, which left the United States in November of that year for the first time in their history to be held in the capital, Seville, he approved, or at least provided an excuse, for Sanz’s attempt to postpone the cinema event due to incompatibility. There were doubts about the city’s ability to organize a whole week of events with Latin music stars and a party that in the North American country alone reached 12 million people and left an indisputable economic and tourism impact. It was a great trial by fire, and Sevilla came out of it well, at least in the eyes of the academy, which says it would repeat almost everything if it returned. It was luck or good work, or a combination of the two, but the challenge was successful. In addition, the meaning of crisis in Chinese became good for the film festival: from danger emerged opportunity for growth. Two have been taken advantage of.
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