When The Witcher 3 was released in 2015 it was an incredible success, today it is one of the 10 best-selling games in history. But CD Project I wasn’t so clear about another AAA, which was Batman: Arkham Knight.
The Polish studio’s perspective was not to relax, especially because they were very concerned about the gaming competition created by Rocksteady Studios.
Not just because Arkham Knight was highly anticipatedbut because they feared it would affect them. Talking to PC Gamer, the CD Project CEO -Michal Nowakoski- explained in detail.
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“There was a big question about how to do marketing, are we going to be, you know, on the same level as the biggest players in the market?“, he began by saying to the aforementioned medium.
“We had big, big discussions, especially with the US stores, but also in the UK and in big markets like Germany and others.
Because the goal was to convince them that we could actually spend money on these channels“, Nowakowski explained that stores have different stages where Your marketing focuses on specific games.
In other words, they give priority on the shelves: “Let’s say Gamestop has, for example, a storefront, the main one, where they will sell to you. Two weeks for someone and another two weeks for another.
And the decision is yours. Your choice. Whether they hit this game or that one is their gamble and can kill or boost your game depending on what they choose.
And of course, they wanted to make the right decision to ensure they sold as many units as possible.“, the bad thing is that In America and Europe, Warner Bros. was responsible for distributing The Witcher 3.
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CD Projekt spent some time trying to gain the trust of stores, traveling across the UK and Europe to showcase the game and often heard something like “you are not Bethesda“.
To complicate matters, CDPR discovered that Arkham Knight and The Witcher 3 would be released almost at the same time. To complete, Warner was publisher and distributor of the Batman gamethen they would increase their sales.
“I still remember how shocked we were when we found out that Rocksteady was going to release Arkham Knight, I think it was the one with the car“Nowakowski remembered the Batmobile.
CD Projekt feared that Arkham Knight “will overload“for The Witcher 3
“Because they were with us on one of the tours. They came to see our demonstration. We show ours. God, these people are really on top. I mean, they ran us over. It will be difficult“.
In the end they were lucky and Batman was postponed until June 23rd: “But we were concerned about these store placements, especially since Warner looked after their game as much as ours.” said Nowakowski.
The truth is that, almost in 2026, The Witcher 3 is considered one of the best RPGs already Batman: Arkham Knight its world and its physics are recognized; without forgetting the stroller.
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