Openbank activates an unusual refund on its cards and changes the rules for customers

Openbank is increasing the card incentives with a conditional offer

The new Openbank campaign includes an unprecedented economic return in its catalogue. The Santander Group entity is activating a promotion with a potential of up to 500 eurosalways associated with extensive use of cards and direct debits from recurring income. The bank places this measure within its loyalty strategy, and it is popular among 100% digital operators seeking to increase real customer loyalty.

The incentive is organized as a Temporary cashback Applies for six months. To access, the user must open an account with Openbank, register using the indicated promo code and maintain the income direct debit for an extended period. The entity specifies that payments will be made at the end of the campaign, simultaneously with the settlement of the accumulated cashback.

Requirements to access refunds

Upgrading requires localization of A Salaries, pensions, unemployment benefit or self-employed share In an amount equal to or greater than 900 euros. In the case of self-employed persons, the self-employed fee and equivalent recurring income must be contributed. These conditions must be maintained for 24 months to enhance the right to final payment.

• Open an Open Bank account
• Register using the promo code before the deadline
• Direct deduction from income of at least 900 euros
• Maintain the habitat for two years
• Continuous use of cards for six months

How to apply return percentages

The offer distinguishes between two methods depending on the type of card used. Purchases made using Debit card Get up to 3% back, while those made using credit card They reach 10%. This variation responds to OpenBank’s goal of encouraging the use of credit as a financial product, promoting repeat transactions and placing its cards in physical and digital businesses.

Impact on the financial market and acquisition strategy

The launch confirms the trend of digital banking services to enhance their position through direct incentives. Purchase returns have become a key tool to increase transaction activity and reduce customer churn. OpenBank’s commitment to extend the mandatory attendance by two years demonstrates a long-term oriented approach.

The promotion also includes specific deadlines for registration and direct debit, generating an accurate time frame that prompts the user to make a decision quickly. This model enhances the bank’s competitiveness in the market as entities seek to attract profiles that provide recurring income, use payment methods and contract complementary products.

Movement expects new campaigns

Open Bank can leverage this type of incentive during periods of high business activity, while taking advantage of the increase in digital and in-person transactions. The progressive redemption structure allows the profitability of each customer to be adjusted according to his level of usage, while direct debit creates a stable link that favors openness to other banking services.

The financial sector is noticing how card-linked promotions are becoming a crucial differentiator between offers. Transparency in terms, coupled with operational ease of digital banking, represents the roadmap for entities seeking to expand their user base without losing operational efficiency.

With this initiative, Openbank is sending a clear signal: the entity wants to boost the use of its cards and attract customers with fixed income, using an economic incentive implemented on a deferred basis. Its cashback mechanism positions the promotion as one of the most eye-catching offers of the year within the digital sector, especially due to the maximum 500 euroswhich remains the main claim of the campaign.