Movistar will increase its prices by an average of 4% on its miMovistar converged packages, those that combine mobile, landline and fiber (and in some cases TV), starting next January 13, 2026. The operator will start communicating with its customers to inform them of the price increase, which will also apply to mobile-only contracts, this week to comply with the law requiring one month’s notice in advance.
About 70% of the increases that close offer customers will see will be between 3 and 4 euros. Thus, for example, a customer with a miMovistar MAX rate will face an increase of 2 euros per month, and those who have MAX with TVBasica will add another euro for TV to the general increase of 2 euros.
Prices for mobile-only, fiber or satellite services will also rise. For this segment, the most common rate increase will be €2 per month, which amounts to €24 per year, so the increase in some cases will be much higher than 4%, since these rates are cheaper.
Not all prices will be affected, since packages such as Movistar Base and Movistar Autónomos will remain unchanged, making the economic impact directly dependent on the services contracted by each customer.
In the justification that will be distributed to users, the company indicates that the main reason behind this decision is the high operating costs in the sector. However, it places particular emphasis on the increase in the cost of the most relevant “TV content providers”, whose prices have seen double-digit increases in Spain in recent months.
In this way, Movistar directly links the need to raise its prices to the price increases of streaming platforms. My neighbor Such as Netflix, HBO Max or Disney, content that is part of the many packages offered, which also include important audiovisual rights such as all UEFA competitions (UEFA Champions League, UEFA Europa League, UEFA Conference League, Youth League and UEFA Super Cup).
Last week, Telefónica secured exclusive broadcast rights to UEFA competitions, extending its dominance of European football until 2031. The operator will pay €1,464 million for the new four-season cycle (2027/2028 to 2030/2031), meaning a cost of €366 million per season, a notable increase of 14% compared to the previous agreement. This award, granted provisionally by UEFA and pending the final signing of the contract, includes not only the Champions League, the Europa League, the European Conference League, the Youth League and the UEFA Super Cup.
This increase is similar to the one implemented by Movistar in 2025, which came into effect on January 13. Then as now, the Marc Murtra-led company justified the increase “due to the general increase in costs in the sector and especially in the major TV content providers.”