Influency.me, an influencer marketing solutions hub that integrates technology, full-service agency and creative reps, held the 2025 edition of the Influency.me experience. The event included a program dedicated to promoting professional practices in the creator economy, bringing together marketing leaders, brands and creators in a structured environment to exchange, produce and recognize content.
With programming focused on professionalizing the sector, Experience provided discussions on metrics, digital behavior and emerging technologies, as well as spaces for activation, content production and networking between brands and creators. The meeting stressed the importance of structured practices and more strategic relationships between all agents in the chain of influence.
The program included talks by Rodrigo Azevedo and Tony Ventura, as well as a panel brokered by Azevedo with Leo Pajarulo, Franklin Medrado, and Victor Masaki. Among the topics presented were “From IBOPE to Algorithm: Understanding the Phenomenon of Influence”, “The Top of the Mind is the Top of the Market: The Equation That Leaders Ignore”, “The Art Demo: Live Demonstrations of New Technologies and Artificial Intelligence” and the “Frontiers of Creativity” debate. The discussions addressed the real challenges facing brands and presented practical perspectives for improving performance and decision-making within the influence economy.
The supporting brands participated in different activation formats. In addition to platforms that served as studios for recording content during the event, where influencers produced materials in line with companies’ strategies. There were also special events, giveaways and activities at the cocktail party. Supporters included Makin, Grupo Petrópolis, Beauty Color, Dr. Oetker, AOC, Mondial, Aiwa, Mais Mu, Centauro and Logitech, reinforcing the diversity of sectors already using influencer marketing in their strategies.
The cocktail served as a transition between the lectures and the award ceremony, strengthening the integration between creatives and professionals in the market. Performative approach to VenethiniaRiding a motorcycle to open his dance show brought entertainment and demonstrated the potential for creative activation within the world of influence.
The evening ended with the fifth edition of Influence.me Awardwhich honored creators in 16 categories, including art, culture, beauty, gaming, technology, lifestyle and culinary art.
The ceremony was hosted Leo Pajarulo, Neve Estefan, Bárbara Cora, Matthews Costa, Talison Borges, Tetrem, Franklin Medrado, and Mary MenezesWith participation from Clara Garcia and Victor Masaki. He was among the winners Renato Cariani, World Guide, Tetrim, Barbara Cora, Eduardo Feldberg, Marie Menezes, Irmaeus Katoch.
For Rodrigo Azevedo, CEO of Influency.me, this event reinforces the need to mature processes and practices within the influence market. He adds: “There is still a gap between the potential for influence and the way the sector implements its initiatives, and our role is to help reduce this gap.” “The experience is designed to highlight tangible paths to this evolution, bringing marketing leaders and innovators together in an environment that favors mutual understanding and good practice.”