In 2025, the Internet has become the final stage of a trend that is as strange as it is improbable. From adult pacifiers to octopus eyebrows, including Lapopo monsters, the popularization of newborns and even the emergence of female mustaches as intentional aesthetics, this year has reinforced a scenario in which the unusual has gained power – and demonstrated that when it comes to going viral, there are no limits to human creativity.
Come and find out more!
Labubu dolls stand out as one of the major trends of this year
sucker
The search for solutions to problems of insomnia, anxiety and stress is increasing more and more, as a result of a highly connected and fast-paced world. In countries like China and the United States, the bet by young people and adults on easing tensions has been an unusual accessory. Pacifiers, traditionally used to soothe infants and children during periods of anxiety, have become popular among this audience.
Read also
-
Elka Maria Estevao
Labubus will be made into a film and the question will be asked: “The hype is over.”
-
Elka Maria Estevao
Adults who use pacifiers: Dentist warns of risks to oral health
-
Elka Maria Estevao
Pacifier, Lupo and More: 5 Fashionable Items to Refresh Childhood
Despite relieving stress, pacifiers can cause harm to your oral health
Among young people, especially Generation Z, this item has become a strategy for emotional comfort and relief
According to the South China Morning Post, pacifiers are sold under the premise of improving sleep quality, relieving daily stress, and even aiding in the smoking abstinence process. The popularity of products in psychology can be analyzed through the phenomenon known as regression, in which an individual returns to an earlier stage of development, seeking comfort and security in what is known. It did not take long for this trend to become a topic of discussion among the Brazilian public. For example, actor Ari Fontoura entertained his followers by posting a video using a pacifier. “The child becomes an adult, and the adult becomes a child,” he asked. “Where will this end?”
Brazilian actor Ari Fontoura uses a pacifier
Sonia Abrau with a lollipop
Female drinker
On social media, a movement challenging historical beauty standards has gained steam: the feminine mustache. This attitude has become a real empowering trend, with many women choosing not to remove their facial hair.
This unusual trend has become the target of criticism on social media
The movement has gained visibility with influencers, celebrities and artists who are embracing naturalness online and in real life and posting the results, accepting them as part of their identity – not as “flaws” to be hidden. Meanwhile, personalities like Doja Cat and Tokisha have deliberately adopted fake mustaches at international events.
Doja Cat with a fake mustache
Tukisha with a fake mustache
Lapopo
The character was created by artist Kasing Long in 2015, and was shaped into a doll keychain by Chinese manufacturer PopMart in mid-2019. After a boom in the Asian market in recent years, the “ugly cute” monster became a global obsession in 2025, mainly as a bag accessory, causing situations ranging from shopping queues to store robberies. It was recently announced that Sony Pictures has purchased the rights to produce films based on monsters.
Labubus beat out celebrities like Blackpink’s Lisa, Lady Gaga and Dua Lipa
Little monsters have become a real fever all over the world
Octopus eyebrow
Dramatic and non-standard, the new eyebrow hairstyle has stood out among influencers. For fashion lovers who need to combine makeup with different designs, this… Octopus eyebrows (Octopus eyebrow, in free translation), can fit into an innovative look, due to the unusual style.
the He looks It is created with the help of an eyebrow brush
The hairstyle features separated strands, with each section of the eyebrow combed towards the corresponding parts of the face, creating a pattern resembling the tentacles of an octopus. The shape combines length and texture, resulting in an extravagant look that draws attention to the face.
The octopus eyebrow style received mixed reactions from the public on social media
Baby reborn
Online, content creators and aggregators have begun reproducing paintings like “Get Ready with Me Newborns,” hyper-realistic dolls that mimic with startling accuracy the features, hair, weight, and even skin texture of a newborn.
Collector Nane Reborns has over 230,000 followers on TikTok
Tidy Up With Me content with newborns has gained traction on the web
Created by specialized artists, these dolls undergo a detailed craftsmanship creation process that can last for weeks. Every detail is designed to convey realism: the veins, skin folds, the lively appearance and even the baby’s distinctive smell are carefully reproduced.
Born again babies appeared in the 1990s in the United States
Remember the trends and other “strange” products of 2025
5 photos
Conditional closure.
1 of 5
Poppy Goods Coloring Book
Reproduction 2 of 5
Mermaid subculture
Bilgin S. Amaz/Anadolu Agency/Getty Images 3 of 5
Bras that mimic piercings
@maluborgesm/Instagram/Reproduction4 out of 5
Skims fur pants
Skims/Disclosure5 out of 5
Trumpets from Maison Margiela
Saveco/Gamma Rafo via Getty Images