The last week of November is the starting signal for the Christmas campaign in almost every corner of the world. For nearly a decade, Spanish companies have joined this day – or in some cases – sales days. but, … in This year, storefronts in the capital, Seville, are not announcing mass sales As happened years ago.
in Rioja Street, shoe brand Castañer He put a sign in his store about it They say “no” to discounts. “There is no Black Friday that suits our way of being. Because there is no Black Friday that can replace our artisanal work, our commitment to sustainability and our love of “slow making” (in translation: slow making; it is a movement that champions artisanal production and conscious consumption). We want to do things differently, to be closer and closer to real change, to take steps towards increasingly sustainable and honest production, while reflecting on the past to create a present and future according to our principles. Let’s remember that there is no other planet, so let’s take care of the planet we live on. “We say no to Black Friday,” you can read on her window. Its stores across Spain will remain closed next Friday. One of the employees of the institution told the newspaper: “It is something that is not from here. We took it from the Americans and it conflicts with our craft production.”
The rest of the businesses in the central region are divided between those announcing deep discounts and those announcing to ABC that “some discount” will be available on Friday. As a rule, they are International brands announcing extended sales during the weekAnd brands such as Calzedonia, Women’s Secret or Pandora. “Sales day is really Friday,” declared one Brownie brand insider, who spoke to the ABC about how difficult it is for many brands to have discounts for multiple days in a row. They are announcing the same thing at their neighboring establishment on Rioja Street, Iciosi, where Black Friday will be on Friday only and on selected products. Small and medium-sized Spanish businesses are finding it more difficult to jump on the discount bandwagon than others.
In sector giants such as stores Inditex Group: Zara, Massimo Dutti, Oysho, Bershka… No discount signs either. Although, their workers say, they will celebrate Black Friday as they normally do, “just on Friday.”
Growing popularity Andalusian men’s fashion brandsOn the other hand, they already have discounts in their stores. Alvaro Moreno already has a 20% discount on everything, as does Selbon, where they have up to 30% off clothing. As for speculators, it will start on Friday and extend throughout the weekend. While in several Multi-brand shoe stores From the Historic Center are not being explicit about whether they will have sales on Friday; Most likely, in order not to discourage purchases in the previous days.
he English court It also already has its discounts with the same mechanisms that it has already implemented in 2024. Last Monday they started with price reductions of up to 40% for member customers and will do so next Wednesday for the rest of the buyers in all their departments. Additionally, those who purchase during the week will receive a 15% gift to spend from Friday to Monday on purchases over €50. “For us, this is something that works very well for us and is actually something we implement every year because the customer wants it too. It’s more Last night the site crashed with too many people trying to log inr,” explains Francisco Mendoza, head of communications in Seville.
The origin of Black Friday
This practice is that It originates in the United States, where it is the day after Thanksgiving (The third Thursday in November) is traditionally the day of big sales. According to the New York Times, the term was introduced by Philadelphia police in the 1960s because of the traffic chaos and bad weather that occurred between the holiday and the classic American football game between the US Army and Navy, which was held on Saturday.
The merchants wanted to attract the public to their stores on Friday, although they called it ‘They didn’t like “black” at first, due to its negative connotation Its association with days like “Black Tuesday,” the most disastrous decline in the stock market on Wall Street. They tried to rename it “Big Friday” but to no avail. Big Friday It has also been said that the reason behind this name for Sales Day is because business numbers turn from red (negative) to black (positive).