Warner Studios and DC Studios were playing with it Superman to James Gunn championship David Corenswet. We’re not exactly in the best of times for superhero proposals to sweep the box office like they haven’t done in many years, and DC has already been adding to a lot of flops, ever since. Black Adam to flashBut with Gann and Peter Safran At the head of the capital, they upped the ante With a budget of $225 million. The Man of Steel in its revamped version didn’t make much of a splash, but it managed to be one of the highest-grossing films of the summer, despite the fact that its income pales in comparison to the more than a billion euros it earned through direct work. Lilo and Stitch Also from Disney, it’s currently the seventh so far this year Thanks to raising $616.5 million In cinemas around the world.
To be profitable in marketing it to large theatres, after the portion kept by exhibitors and promotional expenses, it had to generate at least $612 million. And it would have been so if it had not been so Because he invested much more than usual in marketing. The amount studios allocate to Hollywood films varies widely. But it’s usually more or less half your budgetThe problem is that Superman spent a lot, Between 125 million and up to 200 according to some sources. Which would still result in losses, easily Between 40 and just over 100 million in the worst case.
So, trying not to get dizzy from the large number of numbers, and although the numbers are not official or accurate, with a budget of 225 plus 125 or 200 million in promotion, Warner and DC, with their heavy investment in advertising, needed between $350 and $425 million to make a profit. (Translate between 700 and 850 million instead of the 616.5 million collected), and with the remaining part of the pool, let’s say half, about 308 million, would have been less.
And this is where we get to Part 2 because, outside of theaters, It was also a success Either on the HBO platform or for sale in physical format (4K, Blu-ray, DVD) and syndication. The truth is that the new Superman It will indeed give good results to its producers. Or at least that’s what the magazine says. Forbesas reported by media outlets such as CBR (Comic Book Resources), stating that it could not have been created yet Net profits estimated at $100 millionand it can also rise Up to 150 At the end of the year.
Some great data too for Warner and DC Studios, with an uncertain future that could eventually lead to them being acquired by another company. But it seems to be paving the way For his well-received two of his upcoming superhero Kryptonian films, Supergirl: Woman of Tomorrowwith Millie Alcock He embodies the character of Superman’s young cousin, and will be released in theaters on June 26, 2026, and the second part of the Man of Steel with… Man of tomorrowIt is scheduled to be released in theaters on July 9, 2027.
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