For some years now we have had an ongoing controversy in the Oscar Awards: Should Netflix and other streaming platforms participate with films that barely reached theaters? James Cameron has just waded into this quagmire of opinions, and if you know his films, you can imagine where he is limping.
James Cameron’s career is marked by great box office successes driven by a clear premise: the cinematic experience. THE saga avatar is the maximum exponent of these efforts, but Titanic, Terminator any Aliens: The Returnalso show this predisposition.
On the other hand, Netflix gained greater notoriety at the Oscars thanks to films like The power of the dog, Emilia Perez, Pomegranate any Story of a marriage. In this same year, A house full of dynamite, Frankenstein, Jay Kelly any k-pop warriors They also sound loud. Yesterday we also talked to you about Dream of Trains, which is very popular.
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But James Cameron sees a very negative connotation in allowing Netflix’s limited release strategy to be used to submit feature films to the Oscars. The company of Ted Sarandos He releases those films that he wants to take to competition in a very limited way.
A well-known example is that of k-pop warriors: Although the animated film had a subsequent premiere/event that grossed theaters and the box office, its initial Oscar-qualifying debut was only in New York, San Francisco, and Los Angeles. The BAFTAs vetoed its participation, as in the United Kingdom Netflix did not publicize it even in a limited way.
James Cameron defends traditional releases against Netflix strategy
This brings us to James Cameron, who is on the opposite end of the spectrum from Netflix when it comes to film distribution. The director is of the rope Christopher Nolan: filmmakers who defend the theatrical cinema experience above all else.
The director was on the podcast The city to talk about Avatar: Fire and Ash, which premieres imminently in a few weeks. At one point the conversation turned to the Oscars and the growing presence of Netflix, something he didn’t particularly like:
“If the film is released in a week or 10 days, it will be eligible for the Oscars. See, I think this is fundamentally bad. For me, the Oscars mean nothing if they don’t focus on theaters. Netflix should be able to compete if it can get a significant release in 2,000 theaters for a month“.
Netflix It has met the Academy’s minimum standards for several years, although the Oscar for Best Film remains undecided. Other platforms make more conventional debuts, as has been the case this year F1: The Movieof Apple TV. But it doesn’t look like things are going to change as people would like. James Cameron.