Lucila Pena opens her pop-up store in Gilberto Salomão with a popular event

Among the designers who have raised the level of fashion in the federal capital beyond Quadradinho do DF, there is the name Lucila Pena. The creative director of the brand that bears his name moved the Gilberto Salomao Shopping Center on Tuesday afternoon (11/25), with the opening of pop up. Family, friends and customers were keen to honor her.

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In an interview with Claudia Meirelles’ column, Lucila admitted that she feels “very happy” because she has fulfilled her dream of opening a store in the Lago Sol complex. “I always had a dedicated studio with an appointment. Here, in Gilberto Salomao, a traditional place, where people come to solve everything, it will be a great experience,” guarantees the Minas Gerais native “with a heart” from Brasilia.

“Very happy to open a store in this environment,” confirms the creative director. In addition to pieces from the label of the same name, customers can find them pop up Items from Barreto, a brand run by Tainah Barreto, and jewelry from cooperation With Luciana Narciso. The accessories were designed by Lucila Pena and produced by the jeweler.

Those who attended the store opening were amazed by how every detail reflected the essence of Lucila and the brand, from the decor to the project designed by Bella Souza, of Orla Arquitetura. “We had a lot of ideas together, but I wanted to bring some things in as well, like music. In fact, there will be music videos playing throughout the day,” he says.

The creative director stressed that development pop up He has had the pleasure of collaborating with some partners, such as Gallery Tapetes and Hill House. Guests were given a tasting during the opening Juices Healthy snacks from Smoov and toast the store’s success with wine. Having a passion for music, Lucilla invited DJ Gabi Buzzi to liven up the event with an energetic setlist.

Find out who was in attendance at the opening ceremony through photographer Nina Quintana’s clicks:

Rafael Pena and Lucila Pena
Ligia Cerqueira and Mariana Lovis
Lara Habka
Lucila Pena with her children João and Maria de Lourdes
Isabella Souza and Lucila Pena
Lucila storefront in Gilberto Salomao
Diego Cavalcanti
Issa Trevisolo
Veronica Golfito and Lucilla Pena
Vitor Pena and Diogo Boll
Julia Macedo and Nydia Teodora
João, Lucila and Rafael Pena
Store decoration
Gabriela Oliveira, Fernanda Palatucci and Lais Xavier
Diego Cavalcanti and Lucilla Pena
Lukas Serteva and Giovanna Lili
Isabella Souza
DJ Gabe Boosie
Luca Hube and Lucilla Pena
Label details
Lucila Pena

service
music: Gabe Posey

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