In just over 25 years, Valdebebas, once little more than an isolated area of Madrid, has become a neighborhood sought after by investors. arrival of formula 1, … The growing convention tourism of the Madrid Expo, as well as the proximity to Adolfo Suárez Madrid-Barajas Airport, was the perfect whirlwind to bet on this area just off the M-30 motorway. Among the many hotel construction projects in the region, Hotel 101 Madrid stands out, which proposed – “successfully” – a model that allows funds and individuals to invest in rooms in this hotel for about 200 thousand euros.
This complex, which belongs to the Philippine group Double Dragon and is scheduled to be completed at the end of the year, was created in Madrid with the idea of focusing on business travel. This choice came in tandem with its status as a reference capital in Europe. We must remember that it has surpassed Paris and is only behind London as the preferred city for real estate investment.
The luxury market is currently concentrated in areas such as the neighborhoods of Salamanca, Justicia, Chambery, Chamartín or Cortes, areas where prices can reach €13,000 per square meter and which have risen by up to 30% in one year. This huge boom makes obtaining a property in these areas often difficult. In this context, new opportunities have emerged in other areas with high potential, such as Valdebebas today.
However, for this hotel – who already planned to settle in this location to serve Conference tourismThe surprise came several months after the start of works, when the Community of Madrid announced the return of Formula 1 to the capital in 2026, after 40 years.
He comes back
He points out that the way this new business model works is “simple: you buy a hotel room, or several rooms, and you can only use it for ten days a year, which is a purely financial investment.” All this is without taking into account the day-to-day management of these assets, which lies entirely with the hotel operator. In it, the owners share 30% of the hotel’s total income, which is distributed equally. That is, if the investor has room number 51, he does not get the return on the same room, but rather on all the rooms combined.
With this model, which is still in its infancy and which experts are still studying, the sales of these assets, says Da Mosto, have been “a complete success.” He points out, “There are 680 rooms, and according to the latest information available to us, there are only 10 or 20 rooms available.”
tickets
After selling more than 53,000 seats, Ifema will issue another batch of 30,000 new tickets for the race, which will be held from 11 to 13 September 2026.
Although investment funds have acquired 100 or 200 rooms, sales to individuals have also been handled by luxury real estate agency Barnes. Ten of them were to the same investor and three others were sold separately. The price of each of these assets ranges between 160 thousand and 200 thousand euros. Today, these stays are offered on the Idealista website from €208,000.
All rooms at this under development property, located on Avenida de las Fuerzas Armadas in the Hortaleza district, are available in this model. What’s curious about this operator, which has 12 other hotels around the world – all in the Philippines, Japan and now Madrid – is that all the rooms are exactly the same.
Each has three beds (one double and one single), a bathroom and a kitchen with a microwave and coffee machine. The latter is designed to match the concept that this company wants to promote to allow guests to have supermarket food located within the same hotel.
“You can buy ready-made dishes and heat them upstairs, which allows you to redirect expenses,” he points out. Hotel 101 Madrid, once completed, will be a three-star hotel “but with the comfort of a four-star hotel.” In addition to what is available in the rooms, it will contain a gym, swimming pool and spa.
The profile of those interested is national investors, with high purchasing power and who are looking for a different product than the one they already have collectively. “The person who bought ten of us also bought two other classic apartments this year and wants to diversify a little with something new and more profitable like this model,” he told Da Mosto newspaper.
Tourism “boom” in the capital
This profitability, in addition to the tourism boom that the city has witnessed in recent years, is due to all the expectations generated by Formula 1 upon its return to Madrid. The Spanish Grand Prix, the 16th stop on the motoring calendar, will pass through the capital region from September 11 to 13, 2026.
Although the idea of this hotel was to accommodate those who travel for work, as the location is ideal due to its proximity to Ifema or the airport, this competition, which will be held in the city until 2035, opened a whole path for them. After selling more than 53,000 seats, Ifema will put another 30,000 tickets on sale to take advantage of Black Friday. Almost half of them will be foreigners who have traveled to the capital to enjoy the Spanish Grand Prix and will need a place to spend the night.
Another advantage this hotel group has discovered is the attraction generated by a new hotel, with a better offer, allowing them to “obtain slightly higher prices” than the rest of the accommodation, with the hope of filling “almost 80% occupancy in the first years”.
Moreover, Alves da Mosto points out for ABC, Formula 1 has “a whole ecosystem, a whole infrastructure around Ifema and in Valdebebas which is expected to grow a lot,” and has therefore been able to “place the hotel in an area of interest different from the one we know today.”