From Tierra del Fuego, Ushuaia. The End of the World is the location chosen by Ram for one of its most important launches of the year: Dakota. The medium truck, which is manufactured in Ferreira, Córdoba Province, will be exported throughout the region.
that it The first time the brand produces in ArgentinaIt shares a factory with Fiat, which made the Titano truck a year ago and is now competing with the Dakota.
For its part, the new Ram comes to complete a group of… Products starting with Rampage For the compressed part. Then the new model falls. 1500 and 2500 follow these Full size and XXL slides.
The details were revealed by the brand’s managers at an event that will continue to be called the new pickup truck in southern Argentina. Martin Zube, the president of Stellantis, welcomed him and said, “Look Ram Dakota is the end of a very important story I fought hard to get this product in Argentina. Today a new story begins with customers, with merchants, and with you.”
Ram Dakota design, capability and details
Ram Dakota Comes in two versions, Warlock and Laramie, Designed for action and adventure, with the same footprint on both models and differing only in aesthetic details.
Either way, it has a contemporary image, with a configuration designed for everyday use as well as for work and adventure.
The Ram Dakota Warlock is built for adventure and off-roading.
From the front they stand out Headlights Full LED, also available at the rear, with fog lights with cornering function. In the side view, the mirrors with defroster, electric control and operating panels stand out.
in the back, Cover and gate the box with help, Mounting hooks and a third stop light with light built into the box. Both versions have a crankcase protector.
In the case of the Warlock, the visual identity is geared towards off-road and adventure style, with satin gray bumpers and grille, black exterior mouldings, dark-tinted wing mirrors, 17-inch alloy wheels and an exclusive Rambar, accompanied by Warlock identification on either side of the trunk.
The Dakota Laramie has more subtle aspects, like chrome.
For its part, Laramie has a more nuanced proposition, with… Body color bumpers and moldings, A chrome grille and mirrors, 18-inch alloy wheels, and an exclusive Ram LED light bar add a distinctive touch. Luminous A more elegant and modern feature. This version is the most advanced.
Pickup loading capacity
The Dakota weighs 2,150 kg, is 5,356 mm long, 1,965 mm wide, and 1,822 mm high, with a wheelbase of 3,180 mm. 228mm of ground clearance and off-road angles enhance its ability to handle challenging terrain: an entry angle of 27.7 degrees in the Warlock and 27.6 degrees in the Laramie, and a departure angle of 26.7 degrees and a belly angle of 24.1 degrees in the Warlock and 23.5 degrees in the Laramie.
Dakota is 5.36 m tall.
The luggage compartment is 1,584 mm long, 1,409 mm wide, 1,201 mm between the wheel arches, and 502 mm deep, which means a total surface area of 2.55 square meters and a volumetric capacity of 1,210 litres.
The width of the truck is 1.40 m.
the The payload is 1,020 kg And his two sons Towing capacity up to 3500 kg, It positions itself among the most capable in the sector.
Ground clearance is 228 mm.
The tire configuration accompanies this approach: 265/65 R17 in the Warlock version and 265/60 R18 in the Laramie version, each with its corresponding tread in the same sizes.
he Fuel tank 80 litres It is combined with A Urea Tank 23L (ARNOX32).
Details inside and technology
Inside, the Dakota exudes quality, comfort and functionality. The upholstery is made of black leather, with a leather-wrapped steering wheel, height and depth adjustment, and integrated controls. The front seats are electrically adjustable.
Dakota leather upholstery.
The roof is black, providing a The atmosphere is refined and envelopingwhich emphasizes the strong and distinctive personality.
The Dakota features a leather interior and high-quality materials.
he air conditioner Automatic is binary area, While the double-height center console includes armrests, cup holders, vertical storage space for devices and multiple connections (USB A, USB C and 12V socket). There is ventilation at the back and cup holders in the rear armrest.
Technologically, it has 12.3-inch multimedia center With Android Auto and Apple CarPlay, with 7″ digital device And the Ram Charger is a wireless charger. It adds 6 speakers + 2 subwoofers, audio and phone controls on the steering wheel and a tire pressure monitoring system.
Both versions have it Push button start and multi-function smart keyElectric power steering and electric parking brake. In addition to a 540-degree camera and front and rear parking sensors.
Dakota engine and safety
The new truck has 2.2 liter turbodiesel engine4 cylinders in line and 16 valves, with 200 hp and 450 Nm of torque. It has an 8-speed AT box.
Preposition is Permanently integrated (AWD), RWD (rear-wheel drive) which sends engine power to the rear wheels, providing a sporty driving style, and 4WD Baja with all-wheel drive with reduction gears, along with Rear differential lock With electric control.
The 4AUTO, 2H and 4L traction system with 4:1 reduction, together with Normal, Sport, Snow and Sand driving modes allow the vehicle behavior to be adapted to the terrain and multiple driving styles.
In security, it was lost Brake system with discs on both axles, Independent front suspension with lowered double wishbones, with compressed telescopic shock absorbers, coil springs and stabilizer bar, a configuration that improves stability.
the comment The rear has a solid axle with compact telescopic differential shock absorbers and two-stage parabolic rubber, allowing it to better absorb loads and maintain performance when the truck encounters heavy work or difficult terrain.
The brand declares a combined consumption of 11.2 litres. Acceleration from 0-100 km/h in 9.9 seconds Its maximum speed reaches 180 km/h.
RAM price and financing
New Ram Dakota It has the following prices:
- Ram Dakota Warlock: $69,000,000
- Ram Dakota Laramie: $71,000,000
Warranty for 5 years or 150,000 km (whichever comes first). Served with a Finance to Fixed rate From 0% to 12 monthsin an amount up to 30 million dollars Or with the UVA Line of Credit that allows you to finance up to 80% of the car’s value in 60 installments.
You can also take Personal credit limit of up to $15 milliondirected to the oil and gas, mining and agricultural sectors.
The savings plan is Ram Dakota The magician It can be obtained with an 84-month plan in the 70/30 method with an agreed allocation in installments of 4, 9 and 12 paying 35% (exceptional rate + 5%) and in installments of 24 and 36 paying the exceptional rate (30%).
The new Dakota can be financed in interest-free installments.
In addition, savings plan subscribers enjoy an exclusive benefit for this model: a 50% discount on car insurance during the first three months, a benefit designed to accompany the start of the car experience with greater peace of mind and cost predictability.
The brand is also being launched More than 40 original accessories, Designed to organize trips and add style and personality to your vehicle, making every Ram Dakota unique.
Market facing Ram Dakota
Between January and October, small trucks They represented 23% of market sales in Argentina; 37% of them were SUVs. 23% hatchback, 9% sedan, and the rest others.
Of the total number of trucks 72% D; 18% are C; 8% are B; 2% I/O. The largest category is the one in which the new Dakota will play, facing off against the Toyota Hilux, Ford Ranger, Volkswagen Amarok, and others.
The Ram brand was launched in Argentina in 2014, once it separated from Dodge, and did so with the 1500 model. In 2023, the new Rampage arrives, the group’s first compact pickup truck, designed in South America.
today, The brand sells more than 5,000 units annually. They will have more than 65 agents in 2026, up from 44 currently.
“We are a brand specialized in small trucks, where everything is designed to reach the heart of the customer. The Dakota is the most rational. But it is also associated with adventure and sport,” explained Pablo García Linda, the group’s commercial director.
All competitors, in their top version, have an average price of $80 million.