Izu Japanese Food, a Japanese food restaurant in Goiania (GO), saw a significant increase in delivery sales from June 2025. That month, 99Food’s arrival in the city implemented a new food delivery business model. Since then, the organization has doubled the number of orders and seen delivery revenue grow by 40%. The company had to make changes to its workforce and physical structure to meet demand.
— We had to increase the number of delivery-focused team by 30%. And in one of our three units, we also did a physical renovation – says Daniel Alencar Coelho, co-owner of the house alongside his sister Bárbara Alencar Coelho.
99Food’s entry into the market gave a boost to the project they had in the drawer.
— The arrival of 99Food was an injection of energy for us to believe in the plan they had in place to scale at scale. The idea is to reach 100 units by 2033, most of which will be for delivery – he adds, praising the platform’s efficient technology:
— With 99Food we have had a major and significant change in terms of delivery time and the time of the delivery person arriving at the store. The time a passenger waits for an order has been reduced by up to ten minutes or more.
Daniel and Barbara have heard a lot of praise from customers and have noticed the success of the platform in the capital of Goiás:
– We noticed, even as users, that everyone here is already using 99Food and praising it.
Technology for faster delivery
The quality of service provided comes from a familiar place: 99% experience in connecting people with speed and technology. The same logic that moves cars and motorcycles across cities guides the journey of delivery orders, with faster deliveries and cheaper prices. As 99’s food delivery service, 99Food builds on the company’s solid foundation, which is already part of Brazilians’ daily lives. There are 3,330 cities served and 55 million people use the app to get around, pay bills and make deliveries. All this knowledge of operation, mobility and technology gains a new layer in the world of delivery. A platform that has learned from real Brazil and brings it back conveniently for restaurants, delivery staff and consumers.
By offering different services in the same app (mobility, delivery and 99Pay digital account), the company has implemented a food delivery journey in the market that follows a win-win model, benefiting consumers, restaurants and delivery drivers.
Technological know-how and extensive knowledge of Brazil, its itineraries, flavors and customs give the platform the potential to optimize every stage of delivery. The tool reduces order shipping time through an intelligent system that connects the ideal delivery person to each order; It works with the help of special maps developed based on the motorcycle races implemented by the platform, ensuring more efficient routes and optimized routes; It provides accuracy in dish preparation estimates, allowing for smarter route planning, reducing restaurant wait time and ensuring orders reach consumers more quickly.
In addition, the platform offers new negotiation options so restaurants can choose the format that best suits their business and guarantees more affordable prices for consumers, as well as vouchers totaling R$99 and free deliveries. Delivery staff have gained benefits as well. 99Food provides a daily payment of R$250 to those who make 20 rides, five of which are food, daily, on the 99 App. 99Food thus returns the power of choice to those who deliver, from order to delivery.
With strong expansion across Brazil, 99Food already operates in major cities, such as Belo Horizonte (MG), Goiânia (GO), São Paulo (SP), Salvador (BA), and Curitiba (PR). In all of these markets, the platform is the lowest cost delivery option on the market.
In Rio de Janeiro (RJ), 34-year-old biologist Jessica Carneiro agreed to this service. While he works from home, he often orders food via the app to speed up his day. She always looks for affordable prices, and says she’s satisfied with 99Food discount coupons and free deliveries.
— If I’m looking for a dish for delivery and I think it’s expensive, I always end up choosing to cook it. At 99Food, I ordered a Japanese one for the original price of R$62. With the voucher, it costs R$40. It was really worth it.
Jessica’s report is in line with the numbers shown by the survey conducted by the Locomotiva Institute, whose aim was to monitor delivery usage habits in the city. The data shows that 73% of participants stopped ordering food because they considered the price to be high. Furthermore, 53% of respondents prioritize the value of on-demand dishes, and 98% consider the entry of a new app option to the market a positive thing.
The company, part of DiDi Global Inc., the global mobility leader, is investing R$2 billion in the expansion of 99Food, which aims to reach 20 cities in January 2026 and reach 100 municipalities by the middle of next year.