The small town Mimara From northern Argentina it was awarded in a ceremony The best tourist villages 2025Which was held in Huzhou, China, and became the best city in the world for tourism.
This honor not only highlights the beauty of the place, but also highlights the growth the area has experienced in recent years.
Why was Maimara chosen as the best tourist city in the world?
Located in the heart Humawaka ValleyMaimara won from more than 270 candidates from 65 countries. It is distinguished by its natural environment, cultural identity, and model of sustainable development.
Recognition b United Nations Tourism Appreciates rural communities that have managed to maintain their privacy Cultural heritage and natural while promoting responsible tourism. In this edition, Argentina was represented by eight sites, however Mimara Carlos Pellegrini’s Cologne (Corrientes) were the only ones to receive maximum distinction.

What makes Maimara unique in Argentine tourism?
Mimara Lying on the painter’s palette, a multi-coloured formation is one of the formations The most emblematic landscape of northern Argentina. The city is part of the Tilcara Province and has a population of just over 5,000 inhabitants dedicated to agriculture, floriculture and high-altitude viticulture.
The entire life of the city revolves around the Rio Grande and Pachamama rivers. Its fields produce vegetables, flowers and vines, in addition to preserving ancestral traditions that are celebrated every year in the country Pachamama FestivalHalloween and Carnival.
Moreover, he has arrived Quebrada solar train It has transformed the local economy, increasing tourist arrivals and stimulating the opening of new accommodation, hostels and rental apartment complexes.
They will build a highway connecting two strategic cities and it will be the most important work in decades
What tourist attractions does Maimará offer visitors?
Visitors can wander through the flower farms or fields of roses, tulips and carnations that color the landscape, and visit Wineries Alia or participate in Bayeh Harvest, a festival that combines wine, art, music and local gastronomy.
Typical dishes include spicy tongue, locroand humitas, soups and gojoy empanadas, accompanied by traditional desserts such as rice pudding, mazamora and coyote empanadas.
What other Argentine cities are recognized by UN Tourism?
Argentina strengthens its presence in Rural tourism in the world. In 2025, the Colonia Carlos Pellegrini Prize was also awarded, in Corrientes, along with Maimara, for its commitment to the conservation of Iberian wetlands and the sustainable development of the region.
In addition, the cities of San Javier and Yacanto (Córdoba) received special mentions within the Upgrade Programme, which recognizes communities working to achieve international sustainability standards.
In previous years, Caspala (Jujuy), La Carolina (San Luis) and Trephyllin Chubut also distinguished itself in different editions of the awards.
What does this recognition mean for Argentina?
he Best Tourist Villages Award Puts Maimara and Carlos Pellegrini on the world map Sustainable tourism. For national authorities, the award represents “an opportunity for economic growth and international outlook.”
In addition, the award reinforces Argentina’s image as a diverse destination with a strong cultural identity.
“Feeling that my people are being named in these distant lands in recognition of the work we have been doing as a community fills me with pride and happiness,” said Luis Zerpa, Minister of Tourism of Mimara, after hearing the news.

How to visit Maimara and what experiences does it offer?
The city is located 77 kilometers from San Salvador de Jujuy, only 8 kilometers from Tilcara and 19 kilometers from Purmamarca, making it a great city. An ideal stop for those traveling via Quebrada de Humahuaca.
Visitors can reach it by car, bus, or via the solar train, which offers a panoramic tour along the colorful hills.
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