Apple debuted its advertising campaign for this Christmas season with an emotional short film titled “Creature Carol”where a group of forest animal puppets star in a story about friendship and special bonds.
Just over two minutes long, the spot seeks to capture the audience’s attention with subtle narrative, warm values and a technology showcase that highlights the capabilities of the new iPhone 17 Pro.
“A Critter Carol” begins in a snowy forest, where a hiker accidentally loses his iPhone 17 Pro, only to be found by a strange group of animals: a raccoon, a bear, a rat, an owl, a deer, a squirrel, a rabbit, a mole, and a fawn. The characters, made of handmade dolls, gather around the phone and record a video translating the story Original song “Friends” by musical duo Flight of the Conchords.
Soon after, the device’s owner was able to locate it with the help of the Apple Watch’s Find My app. Upon returning to the site, he discovers a recording as the creatures scatter in fear and the little mole innocently humorously shouts “I hope you like it!”, before being silenced by a raccoon. The place ends with the message: “Friendship is a gift”.
Not only does the mini-movie stand out with its poignant story, it also showcases the new features of iPhone 17 Pro: 8x zoom to capture distant details, automatic selfies with the “Center Stage” function that allows you to change the camera direction without turning the phone, and the Dual Capture function, with simultaneous recordings on the front and rear cameras.
It is necessary to point out that all video It was shot entirely on device, highlighting Apple’s technological advances in mobile photography and video.
The “A Critter Carol” campaign is expanding globally across television, digital platforms and social media, and will make its U.S. debut in an edited version during NBC’s Thanksgiving Day Parade.
This strategic deployment seeks to connect emotionally with consumers who, after learning about the history of the Jungle Animals collection and the technical features of the collection, iPhone 17 ProThey may be inspired to choose a new smartphone as the perfect gift and token of good wishes for the holidays.
Designed to satisfy the most demanding users, the iPhone 17 Pro Edition includes innovations in both performance and design. The device features a one-piece aluminum body that includes an advanced vapor chamber cooling system, ensuring superior thermal management. Its 6.3-inch display with ProMotion technology with a 120Hz refresh rate adds always-on display functionality for an enhanced viewing experience.
Inside, the iPhone 17 Pro integrates the powerful A19 Pro chip, equipped with a hexa-core CPU and a hexa-core GPU, complemented by 12GB of RAM. With regard to photography and video, The device offers a rear camera system with up to 5x optical zoom And recording capabilities in professional formats such as ProRes RAW, Log 2, and 4K at up to 120 fps.
The battery promises up to 31 hours of use, and the maximum available storage space is 1TB. It is available in Cosmic Orange, Navy Blue and Silver, providing options for those looking for customization and high performance.