29th edition of Martin Fierro of Cable 2025 It began to be felt long before the cameras rolled. The humid heat of the afternoon in Buenos Aires, as of 7:30 p.m., did not prevent a large number of guests, producers, journalists and celebrities from arriving at the hall. Parque Norte Golden CenterThe red carpet was rolled out under the open sky with a visual display that sought to go beyond recent editions. The entrance was dominated by giant statues of Martin Fierro, a corridor of warm lights and golden structures that served as a living set for photos, videos and road traffic. GulambotThe super slow motion robotic camera used at the Oscars and Grammy Awards.
He lived the previous event as a party in itself: he was there Initial cocktailA Temporary tattoo boothA DJ He performed live music from a mirrored booth and endless lines to stand in front of the illuminated ring that served as an entry gate. Between the drinks, selfies and greetings, the red carpet became a veritable TV living room: Bea Shaw and Barbie Simons ran non-stop interviews with the first nominees to arrive, while behind them, Glabot captured slow motions, winks and exaggerated poses.
At 9:30 p.m., when the sun had completely set, the doors of the main hall opened. Goldencenter’s interior setting was dominated by an Art Deco fan-shaped stage in shades of red and gold, circular tables with illuminated centerpieces — a glowing acrylic sculpture surrounded by green foliage — and a menu designed specifically for the party: Apple lasagna with fonduta, Crispy loin with bacon And a Dulce de leche volcano with a Nutella heart Which went around the tables amid applause and enthusiastic comments.
The ceremony opened with a film clip starring gaucho Martín Fierro, who toured the country on horseback until he arrived at the Parque Norte estate, where the music was set to a dance version of In the city of anger. And right after that it was like that Louis Ventura Who spoke from the stage with an introduction that combined vindication, a combative tone, and historical novelty:We will have our first original gold plated statuette“, he declared emphatically. He continued: “We are on a powerful screen“This award has had a place in the world for years,” he said, referring to the C5N broadcast, before referring to the criticism that spread during the week.
In this atmosphere, the awards ceremony began under the chairmanship of… Lizzie Tagliani and Juan Di Nataleresponsible for directing the ceremony, which was quickly filled with emotions, discussions, intense speeches and applause.
The first winner of the night was… +FacesLed by Hector Mujere, who received the award Best interview software. The journalist was visibly moved and opened his speech with a phrase that set the tone: “What a huge feeling, how many times as a child did you dream of a moment like this?He recalled his three decades in journalism, his move from magazine to television and his first interview: “The first interview was with Mirtha LeGrand, I was afraid…but people embraced me from day one.” When he mentioned his father, his voice broke: the room gave him a standing ovation.
The ceremony continued with the distribution of the award to Medical topicswhich was left in the hands Best kept secretcurated by Fernando Velez. Then it was his turn Best Documentary Filmwhere Menem Junior: The death of the president’s son (Discovery) won the highly-reviewed shortlist.
in Art, fashion and trendThe award went to Fashion cage; While in SportsThe statue remained in hands Last return. Later, class economic awarded to Business communityAnd confession Best advert This was on the occasion of the 110th anniversary of the founding of Shell.
award for newscast fell on Tennessee at nightOne of the most powerful speeches came minutes later, when… Manu Jouf He went up to receive his award Best Historian/Movilero. After thanking TN, Nelson Castro, Jorge Lanata and his wife, the journalist spoke about his experience on the streets: “The last few years have been very complicated to work on rallies. There are forces committing abuses. Nico Monafo was shot in the foot“His message elicited murmurs, surprised gestures and unanimous applause from colleagues present.
Shortlist for Weekly general interest dedicated to GPSwhile in Sports journalistic work The winner was Gustavo Grabbia. Then the award came to Musical (Jazz/Tango/Folklore)He won it Gaucha Festivalfollowed by category Committee memberWho was the winner Santiago Cuneo. At that moment, the camera focused on Mariana Brie, who made no secret of her disappointment after losing out on the shortlist. Immediately, the caller’s reaction spread on social media, becoming one of the most prominent moments of the night.
In the field magazineThe statuette was left behind Shishi 2024and category Revelation Celebrated by Ornella Flinch. Immediately afterwards the award was awarded to Economic columnist It was by Rosalía Costantino, and one of C5N’s most iconic moments came when Gustavo Silvestre won like Best male journalist. His speech, filled with political tension, was one of the most powerful:We have been through difficult years with a government that tried to shut down C5N and here we are. No government will silence voices” he launched in a tone that sparked applause at almost all the tables.
award for Extreme sports It was for Winter newswhile in Police/Judicial Columnistthere was a double recognition: Rodolfo “Vito” Paquet (A24) and Rodrigo Allegri (TN) participated in this category. Later, shortlist Cooking distinct Rich stories 4and category Women’s journalistic work Rosario Ayerde celebrated.
award for Corporate Notice And it remained in my hands Beatsonwhile class Mass production He took it Nicholas Bokás (C5N). Minutes later, the party progressed Tourism and leisure timewhere Tourism and hospitality Cristina Castro – Channel 26 won the final list with a strong presence of specialized signals. Soon it was his turn Sports journalismwhich was dedicated to him TN Sports (Marcelo Viache, Riccardo Caruso Lombardi, Pablo Gravillon, Nicholas Singer – TN), celebrating on stage with a thanksgiving that emphasizes teamwork and the channel’s federal coverage.
The award was then presented to Working in women’s leadershipwhich was dedicated to him Deborah Plager For his work in + Afternoon information and +Press (LN+). Then it was the element’s turn Cultural/educationalwhere Crazy 7 (Al-Madina Channel) presented Christina MucciHe received the award and received warm applause from the press sector in the room.
Among these differences made room for In the memories sectionA moment of absolute silence in the room. In an intimate voice Valentino Merlo Performing “Keep Living Without Your Love”, a tribute was shown for the first time incorporating artificial intelligence to slightly animate the faces of deceased characters, including Antonio Gasala, Jorge Lanata, Roberto Giordano, Danielle Fanigo, Lea Croset, Oliveras locomotive and Miguel Russo. Each appearance was accompanied by spontaneous applause, and more than one guest was unable to hold back their tears. It was undoubtedly the most emotional part of the ceremony.
Once this emotional tension ended, the party resumed its rhythm with this group Journalistwhich was left in the hands Argenzuela (C5N), celebrating with Jorge Real and his entire team. Later, in Rural programmeThe statue went to TN field (TN), and the award is for Political columnist He had a double confession: Danielle Bilotta (LN+) and Ivan Shargrodsky (C5N), an equalizer that elicited widespread applause from both signs.
in Services programHe was the winner Ilya tasted with Transformation 2030 (A24), while item Daily general interest distinct They are difficult to tame (C5N), one of the most famous moments on the host channel. towards closing the block, Viola (TN) won Rock/Pop/Urbanand Sports Center (ESPN) received the award Sports news. The stage concluded with one of the most powerful confessions of the night: C5N Selected in the category Information serviceWhich sparked collective applause inside the Golden Centre.
After the honoring, the ceremony resumed its rhythm with the winning of prizes Work leadership for maleswhich was for Jonathan Vialewhile in the new instance of integrated production it again prevailed C5Ncementing itself as one of the most well-known signals of the night. Then came the most unexpected moment: the announcement Martin Fierro de Orowhich was dedicated to him Gustavo “Gato” Silvestre.
The driver returned to the stage, and this time he was visibly moved. In his final speech, he reflected on more than four decades of work: “On October 30, 1983, I voted for the first time and began my journalistic career. I came from Concepcion del Uruguay, from LT11, and I never imagined I would be here today.” He reviewed his career on Canal 13, A Dos Voces, Radio El Mundo, Radio La Red, Del Plata and C5N, thanked his wife, daughters and family in Entre Ríos, and concluded with a shout that stirred up a large portion of the room: “Long live journalism! No one can kill him. Long live television and all media!“.
Credit: resfotos