The Confederation of South American Football (Conmebol) and Atos, a French technology company, have signed a partnership to develop, maintain and operate a new website and application for the Libertadores and Copa Sudamericana tournaments.
The partnership, valid until the end of 2026, aims to improve the digital experience for fans, who will be able to interact with the clubs and obtain more information about the tournaments. The goal is to increase fans’ interest in the tournament in addition to following the matches.
The initiative also aims to attract more sponsors to competitions, through marketing actions – Atos will support the management of partnerships with brands in the digital environment.
The French company already has experience in this sector. It maintains similar partnerships with the Premier League, the A tier of British football, and with UEFA, which organizes the Champions League. Moreover, the company has also been a partner of the International Olympic Committee (IOC) since 1992.
On Saturday (30) at 6pm, Palmeiras and Flamengo will compete for the Libertadores title, a tournament in which clubs from South America compete. Next year’s CONMEBOL tournaments – the Libertadores and Copa Sudamericana – begin on March 3 and February 4, respectively.
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