Chevelle made in Pura It is going through a phase of continuous expansion, making it one of Agricultural industrial activities With greater expectations in the region. The increase in production, diversification of inputs and rising internal demand have allowed this traditional snack to gain greater importance within the local economy.
In recent years, several Production units They have been able to double their production volume, mainly driven by increased national consumption and the incorporation of raw materials such as bananas, cassava and sweet potatoes. According to Julio Uvera, from the Economic Studies Area of CAMCO Piura, this trend confirms that chifle is no longer just a limited-scale artisanal product, but an activity that is steadily strengthening.
National consumption chifles It is mainly concentrated in Lima, which collects approximately 80% of the total demand, according to a survey applied to businessmen in the sector in the region. Commercial offers range from 125g containers to 500g formats, and its marketing extends through an increasingly extensive network that includes its own stores, airports, shopping centers and service stations.
this Business expansion It activates a chain that integrates transportation, logistics and distribution services. Although there are no official records on the total number of jobs created, Uvira explains that activity consists of family workshops, small production units and medium-sized enterprises which, when formalized, increase their operational capacity and expand employment generation. The informal sector remains a challenge, but it does not diminish the strategic weight of the chivel within the Piura economy.
Between January and September 2025, PURA exported worth 163.9 thousand US dollars chiflesWith shipments exceeding 40 tons. This result far exceeds the records set in 2022 and 2023, and responds to an average annual growth of more than 15% over the past five years. However, the sector has not yet reached its best historical performance, recorded in 2021, when exports reached 431.7 thousand dollars and a volume of 91 thousand kilograms.
According to Uvira, chifles It represents approximately 6% of the snacks group’s total exports, demonstrating its potential in the international market. Since 2022, Industrias Agrícolas SRL is the only company in Piura to maintain exports of this product, after a period in which it shared the market with Paita Foods SAC and Piura Foods SAC. In 2021, the latter concentrated 78% of foreign sales.
currently, Exported items Includes chifles Savory ones – which are most in demand abroad – as well as spicy and sweet versions and flavors such as tiger milk and jalapeño. In addition, many companies that currently operate only on the national market are already planning to join the export circuit, an indicator that, according to Uvira, reflects the maturity reached by the industry.
During the past five years, Purano Chevelle It has reached markets such as Canada, Spain, the United States and Italy. In 2021, the United States accounted for 92% of total exports, but in recent years Canada has begun to lead demand. In the period between January and September 2025, this country accounted for 72% of purchases, with a value of 118.1 thousand dollars and 29.8 thousand kilograms, followed by the United States with 28%, equivalent to 45.8 thousand dollars and 11.1 thousand kilograms. Consolidation in North America, combined with internal dynamism, confirms that Chifle today represents an economic opportunity for full expansion.
