After the announcement sparked a series of controversy around the actress Sidney SweeneyJeans brand American eagle It has a new celebrity star in its advertising campaigns. Presenter Martha Stewarta lifestyle icon in North American culture, is the face of the retailer’s year-end advertising.
Come and find out more!
New blonde eagle
In American Eagle’s Christmas campaign titled Give great jeansMartha Stewart invites consumers to see jeans as a gift that is universal and possible for all profiles. The presenter is shown wearing jeans from head to toe, on a set completely covered with the same material, as well as the gift packages that make up the scene.
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Give Great Jeans Campaign
According to experts, American Eagle has chosen Martha as the “new blonde” in A.J Trying to change the brand image After criticism of the previous campaign with Sydney. The idea is to promote an inclusive lifestyle for all ages, in dialogue with Martha Stewart’s decades-long work on American television.
“Cool jeans,” the campaign says.
Specific details, all in jeans
American Eagle and Gen Z
At 84 years old, Martha Stewart was winning Relevant popularity among younger audienceswhich may have been another reason behind the choice. After all, Sydney Sweeney was also a name that had great influence among Generation Z. After the controversy, there was an “expectation” from the public to find out who would be the next person to star in commercials for the brand, and the name Martha came with surprise, but satisfaction.
Martha’s popularity has increased with Generation Z
Jeans brands repeat controversial formula
After the controversial American Eagle campaign starring Sidney Sweeney, other denim brands have proven that there is an aesthetic standard of white women with specific silhouettes. This is it Lucky brand and gapWhich launched ads with Addison Rae and Gwyneth PaltrowRespectively, it reignited discussions about the standards of representation and beauty imposed by the industry.
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Apple Martin and Gwyneth Paltrow
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Addison Rae
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Lucky Brand campaign with Addison Rae
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She also directed the advertisement
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The singer signed the design
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Lucky brand launch
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