Who is Ivy Mena, who has been voted the world’s most beautiful influencer for over 60 years

At 60 years old, the Gaucha Ivy Mina She was selected by Playboy South Africa as the most beautiful over-60 content creator on the planet, following an international process that evaluated women above this age group. Before changing course, she worked as a family court lawyer and spent years in management positions in the private sector, in addition to devoting much of her routine to home life and caring for her family. The turning point came when he decided to abandon his traditional career and build a digital presence that caught the attention of the magazine during the selection process.

After forty: How creators break taboos and turn maturity into strength
From 90s icon to the most searched 50+ creator: What explains Louisa Ambiel’s success?

Ivy’s selection was confirmed directly by Playboy South Africa in a post published on the magazine’s official profile. In the post, the team stated that they conducted a global search on social media to find the most beautiful female creator over 60 on the planet and that “the internet took us right to her.”

Ivy Minna, 60 years old, wins the title of the most beautiful in the world according to Playboy magazine – Photo: Disclosure | Carbon Dioxide - Consultant — Ivy Minna, 60 years old, wins the title of the most beautiful in the world according to Playboy magazine – Photo: Disclosure | Carbon Dioxide – Consultant

The text introduces Ivy as “one of the world’s most stunning creatives over 60,” highlighting her confidence, charisma and timeless presence, traits that prove, according to the magazine, that “beauty does not follow age, but writes its own rules.”

Ivy Mena's transformation: How a 60-year-old woman from Rio Grande do Sul caught the attention of Playboy - Photo: Disclosure | Carbon Dioxide - Consultant — Ivy Mena’s transformation: How a 60-year-old woman from Rio Grande do Sul caught the attention of Playboy – Photo: Disclosure | Carbon Dioxide – Consultant

Before turning her life around, Ivy Minna went through what she herself describes as a “triple journey.” She worked as a family court attorney, then in administrative positions, and when she arrived home she took on all responsibilities for the children, pets, and household routine.

“It’s been very stressful, with ridiculous demands at work and another marathon waiting for me when I get home,” he tells GLOBO. She also says that she has lived with biased comments because of her age, hearing phrases such as “Go wash the dishes” or “Go take care of your grandson,” but she stresses that she has learned to filter out these criticisms. “I don’t dwell on it. I focus on the positives,” Ivey says.

Ivy Mena became one of the world's most prominent figures when she was chosen by Playboy magazine - Photo: Disclosure | Carbon Dioxide - Consultant — Ivy Mena became one of the world’s most prominent figures when she was chosen by Playboy magazine – Photo: Disclosure | Carbon Dioxide – Consultant

As her visibility increased, Ivy began receiving messages from women in her age group who were curious about her self-care routine and the way she maintains her appearance. “They ask me how I take care of myself, which doctor did something for me, and if I’ve had any surgery,” he says.

Ivy explains that she never had the financial means for expensive treatments and that she always bet on what was at hand. “I took care of myself as much as I could. With my young children, I couldn’t go to the gym, so I exercised at home, took care of my diet and used simple creams, the cheapest ones. They work too,” he says. For her, the basis of everything is emotional: “The main thing is the mind. A calm mind changes everything. Self-respect comes from within.

Playboy chooses 60-year-old Brazilian Ivy Mina as the most beautiful creative in the world over 60 - Photo: Disclosure | Carbon Dioxide - Consultant — Playboy chooses 60-year-old Brazilian Ivy Mina as the most beautiful creative in the world over 60 – Photo: Disclosure | Carbon Dioxide – Consultant

When Ivy recalls her previous routine, she stresses that fatigue was crucial in changing it. “The goals were ridiculous, they always wanted more. I had reached my limit,” he says. Outside of work hours, there was a series of household and family tasks: “It was a triple shift that never ended.” According to her, the transitional period brought comfort and organization. “This change brought me more peace and allowed me to adjust my life in a way that I had not been able to achieve before,” he notes.

Today, Ivy sees this transition as a personal decision that has restored her independence and well-being. The key, she says, was allowing herself to break out of a routine that no longer reflected her identity. “We can change our course at any stage of life, without having to limit ourselves to what is expected of us,” points out the content creator, concluding: “There is no age to start over.”