the Royal Maestranza Seville Cavalry It is witnessing a change that can be defined without exaggeration as historic. After nearly a hundred years of continuous management of the company PagesThe arena begins a whole new cycle with the arrival of… groups of … future And his manager, Jose Maria Garzon. It’s not just about replacing the businessman; It is about closing a deeply rooted administrative model and opening another that is inherently committed to a more open, dynamic and dialogic structure.
Pages has been a symbol of continuity for decades. His mark shaped the box’s character and shape April exhibition As modern fans knew her. The strength of this project has always been stability: a clear line, a sustainable relationship with numbers, and a very specific concept of what Seville should be in the world of bullfighting. That continuity Creating safety for many And over time, some also Immobility is difficult to move.
Relief now opens a different horizon. Lances de Futuro arrives in Seville with a business concept that understands this without breaking tradition The party needs to breathe other rhythms and pay attention to other sensibilities. His career in other bullrings shows a tendency to incorporate freshness into poster making, working closer to the common and giving more space to young and emerging bullfighters. In Seville, these factors could gain decisive force.
The new entrepreneur articulated a central idea: The need to regain enthusiasm. In maestranza this word is not secondary. After years in which subscriptions declined significantly and part of the young audience moved away from the scene, the renewal of the social base of fans was presented as one of the major challenges of this cycle. Work on policies More flexible prices, design specific benefits for subscribers, open direct communication channels, and make fans feel more involved in the life of the arena They are tools that can represent a turning point.
Another relevant element of the new model is the focus on bullfighting and emerging bullfighters. If there’s one thing that sets Lances de Futuro apart elsewhere, it’s its conviction that the future of the festival depends on creating real opportunities for those who arrive. Leave spaces for winners, provide continuity, pay attention to bullfighting cycles and revitalize histories such as the Feast of the Flesh, the Virgin of Kings Or expand the San Miguel Gallery They are not just symbolic gestures: they are strategic moves that can revitalize the fabric of Seville’s bullfighting and reinforce the identity of the Paratello Bullring as a training reference for bullfighting.
Business change also offers a new way of communicating with the institutional and social environment. By choosing this new project, La Real Maestranza has demonstrated a clear desire for renewal. This transformation has been elegantly executed, and the commitment to an entrepreneur that constantly emphasizes closeness, listening, and the call to serve speaks of harmony that can benefit the entire arena. In an emblematic city like Seville, where traditions run deep but social sensitivity develops, The personality of the businessman must be able to weave bridges between legacy and the present.
The other challenge, and perhaps the most demanding, is maintenance Balance between tradition and development. Seville is a place that demands absolute respect for its rituals, aesthetics and class. But it is also a place that requires courageous decisions when the context changes. The structure of the April Fair, San Miguel, bull selection, stock selection, and label drafting are areas that do not lend themselves to sudden experimentation, but clever modifications do. The key will be to make improvements without changing the core. Change without distortion.
End of course Ramon Valencia The beginning of the Garzón Tournament represents, in short, a new chapter for bullfighting in Seville. It’s not just a business change, it’s a cultural and emotional change as well. La Maestranza, which for decades has been a banner of stability, now looks to an open future, under construction. Lances de Futuro has the opportunity and responsibility to do this Promoting a theater that revitalizes the relationship with the audience, activates the quarry and maintains the prestige of the arena that sets the pace of bullfighting.
Sevilla, always demanding, will be the arbiter. But the truth is that for the first time in nearly a hundred years, Maestranza is once again writing from a blank page. This gesture in itself already announces a new time.