Traditional purchasing is losing weight compared to new models such as renting, subscription or selling second-hand goods between individuals and professionals. “The rental or subscription customer does not accept waiting or uncertainty: he wants to know where his car is and when he will receive it; … Just like when you buy any other product online.” Felix MullerCEO of ONLOGIST, the digital platform specialized in individual vehicle transportation.
The rise of these models is not anecdotal. Leasing alone has already exceeded 230,000 registrations in Spain as of August 2025, according to the Spanish Vehicle Leasing Association; This is a number that, combined with the growth of the used goods market and the push towards car subscriptions, has led to a doubling of the logistical movements of each vehicle before reaching the end user.
In the face of this new context, digital platforms are being imposed as the dominant operating model. ONLOGIST allows rental companies, dealers or subscription companies to manage all transportation from a single dashboard, assigning each transportation to the closest available professional driver, with real-time tracking and digital receipts for collection and delivery.
Hence, it is essential to be clear about the main features and advantages (or not) that each of these services has, and know how to choose. For example, rent includes a fixed fee and often includes services such as maintenance and taxes. It’s a good option for those who want to own a new car every few years with clear cost expectations, but it may be more expensive in the long run.
Subscription for its part is a flexible model, from days to months to years, which may or may not include some services in the fee.
Finally, used cars are ideal for those looking for a long-term purchase or for companies with plans to renew the fleet. The initial cost is lower, but you have to bear the maintenance costs and potential wear and tear.