the Petgate He wants to be known as more than just a cryptocurrency broker. The Seychelles-based exchange will provide Trade gold tokens and stocks For its clients, focusing on investors who want to trade this type of asset without the time constraints of the traditional market.
In an interview with valueAguirre Franco, global chief marketing officer at Bitget, said the broker has reached a point where it no longer sees itself as a cryptocurrency exchange. The idea now is to expand its operations to integrate traditional assets with what the company already offers as a centralized brokerage and self-custodial wallet aimed at navigating the decentralized world.
“We have some good things coming,” says Franco. “We want to offer more offerings. We are an ecosystem that can access everything that people do, without having to leave one application for another. Today this is very easy in DeFi.”
The executive says the company has a dedicated compliance team to make this new trading focus compliant with regulations of the countries where the exchange operates. This is at the same time that Bitget is competing with brokers such as US brokers Kraken and Robinhood (which were born outside the world of cryptocurrencies) in offering token shares.
Tokenizing a stock is nothing more than recording it on the blockchain, so that investors can trade it within the same cryptocurrency technology 24/7 through smart contracts.
Despite facing the two giants from the US in this market, Franco says Bitget sees a lot of room for growth because it is still a very new business model. “For example, Robinhood was built for traditional finance, and it’s not a company born with crypto tracks. I see there’s an opportunity for everyone,” he says.
The challenge when entering these markets is to attract stock market investors to work with companies traditionally associated with cryptocurrencies. To achieve this, Franco believes the watchword is ease of use.
“Ease of use is what will attract people to the platform. That’s why we do decentralized exchanges with centralized exchanges. Ultimately, when you enter the decentralized world, the user interface is difficult, and it’s not easy to bring in new users,” he explains. Therefore, the idea is to make the experience as simple as possible to attract customers who are not used to cryptocurrencies.
Franco also says that the Latin American market is very important for Bitget, which follows the publication of digital asset regulation by the Brazilian Central Bank.. “When there is regulation, it is because the market cares,” he says. “We know that compliance is what will give us longevity.”
According to the executive, Latin America is interesting because it is a younger region demographically and more interested in technology. “It’s the perfect market for us,” he sums up.