the Consulting W Reveals sign Retail in business activity Argentina during the first ten months of 2025. The study reveals a two-speed dynamic where Industries with unusual recoveries Others are mired in recession. This division reflects the contradictions in purchasing power in Different layers of the social pyramid.
The report by Consulting W presents a consumer scenario that has been defined as a “consumer traffic light.” the Cars and travel Abroad, it tops the list of those recovered with increases greater than 50% In comparison between January and October. These elements contradict reality Inbound tourismthe dress and SupermarketsSectors are running red with Decreases ranging between 5.1% and 18%.}
Scentia Data Tags A 5.1% discount In the accumulated amount for the year compared to the same period in 2024. Item Dairy I was able to maintain their sizes and they stayed on stableWhile other products suffered a different fate. the Cleaning supplies fell One percent and food decreased by three percent.
The blow was greater in cosmetics, which recorded a decline 4.5% And sweets A 5.5% While in the case of drinks there was also a decrease: non-alcoholic options decreased by 14% Alcoholic women suffered from breakdowns 16.5%.
This inequality in spending responds to the structure of income observed by Guillermo Oliveto. The social pyramid shows the changes between the second and third quarters. the “upper class” It covers five percent of the population and requires a floor 7 million pesos per month on average 12 million. Shown below “upper middle class” with 17% Of homes. This category needs a monthly income of 3.7 million From the peso. the “lower middle class” represents 26% Pyramid with floor 2.05 million and average 2.4 million.
The population below the poverty line has decreased 26% to 24%while “The upper lower class is not poor.” It grew until it arrived 28%. This group has an average monthly income of approx 1.85 million pesos. Data arises from the intersection between Permanent household survey (EPH) from Indec and the consulting company’s analytical model. For his part, he called on the sector “lower class, in poverty” Covers families whose income is less than 1.18 million pesos.
Priorities change radically depending on the ladder. “The upper class is thinking about travel,” Oliveto specified during a presentation at Banco Ciudad, noting in turn that the upper middle class had to adapt itself after the shock of 2024, a segment that “manipulates” to maintain its position and that “there is no room for error” in its finances. At the base of the pyramid another logic rules. Experience both the lower, middle and upper classes “No culture” and the phrase “no money” dominate their daily decisions.
This content was produced by the LA NACION team with the help of artificial intelligence from A Article signed by Ignacio Grimaldi.