Mate continues to gain followers and variants in Argentina, now in a new taste and a limited edition, which will undoubtedly spark discussions
01/12/2025 – 3:16 pm
:quality(75):max_bytes(102400)/https://assets.iprofesional.com/assets/jpg/2022/03/532120.jpg)
It was a matter of time, sooner or later it would happen. Mate, a national passion, was not exempt from anger over pistachios Which was established with its products of all kinds in the year 2025, which is the year of its great explosion.
Brand CBSé announced the departure Yerba mate with Dubai chocolatea proposal that will take the mate experience into unexpected areas and invite consumers to explore different flavours.
In addition, the company, which specializes in compounded and flavored herbs, will also launch a limited edition release New spicy mango flavour.
CBSé has launched the first chocolate flavored Yerba Mate in Dubai
Both launches target young and young consumers: curious and active people who alternate between traditional herbs and flavours, appreciate design and share their experiences on social networks. A live audience, open to new influences and willing to incorporate flavors that reflect different times of the day.
“At Santa Ana Foundation, we strive to connect with our customers and offer them experiences that go further,” says Carolina Valeria, Head of Marketing and Communications at the company. “This expresses emotions. These launches invite people to come together, challenge themselves, experience new things and share sensations. CBSé Chocolate Dubai and CBSé Mango Picante allow us to continue expanding the scope of the partnership with proposals that communicate immediacy, playfulness and new forms of pleasure that are part of everyday life.”
Pistachios continue to gain ground in the country.
The fury of pistachios in Argentine gastronomy
The pistachio “green fever” swept the national gastronomy last year. What was once a “specialty” taste of ice cream has become a very present ingredient, Driven by a combination of widespread fashion (particularly the famous Dubai chocolate) and the growth of local production in provinces such as San Juan.
the major products Which added pistachios as a star:
- Alfajores and conitos: the category in which massive and artisanal innovation was most evident. Havana: It launched a limited edition of its Alfagor in Dubai, which caused a lot of buzz (and long queues). It combines chocolate, dulce de leche and pistachio cream with kataifi (crunchy Middle Eastern dough).
- Ice Cream: Pistachio has ceased to be the “grandfather’s” taste and has become a best-seller in many artisanal ice cream shops and some have actually called it “the new dulce de leche.”
- Pastries and baked goods: Specialized bakeries have incorporated the color green into their counters.
- Croissants and croissants: It is now common to see croissants filled with pistachio cream or dipped in chocolate and sprinkled with pistachios.
- Alcoholic beverages and salty products: Born in Mar del Plata, Atimo is the first pistachio, honey and sea salt liqueur produced nationally. There are also gourmet mortadella and pistachio sheba in gourmet stores.
Why has pistachio consumption exploded in Argentina?
The country has become a world-class producer of pistachios, especially in San Juan Province. This has resulted in greater availability and lower costs, for an input that is still expensive, but its proximity and availability give more options to local manufacturers, who were previously 100 percent dependent on importing it.