In the midst of the economic stabilization process that Argentina is witnessing, and days before the beginning of summer, the tourist season – especially the emerging one – begins to take shape. One of the strongest in recent years. In this context, enjoy Punta del Este, the most famous resort in Uruguay, He expects a flood of Argentine travelers.
“We expect a season that will witness a huge influx of Argentine fans.”said Javier Azcurra, director of sales and corporate relations for the complex and vice president of the Camtor Tourism Chamber in the neighboring country. As explained in an exclusive interview with HistorianThe optimism in these expectations is explained mainly by: In the competitiveness of relative prices with the Argentine coast and in the stability of the value of the dollar. “In the field of hospitality and gastronomy, the gap today is minimal.” I stood up.
In fact, the executive confirmed this Accommodation in Punta del Este has a cost similar to that in Cariló, Pinamar, Mar del Plata or Villa Gesell. Added to this is the VAT refund for foreigners, which reduces the bill for non-residents of hotels and gastronomy by 22%.
“The stability of the dollar is also driving demand. “The Argentines had 18 months to buy foreign currencies at very competitive values, and this is evident in their summer planning.”The businessman, who also announced that this year Enjoy is expecting a 10% More domestic tourists compared to last year.
Azcurra explained that Argentine demand is divided into three main sectors. The first of them, “The very top tier is the one that has never stopped traveling. It is followed by a lower tier, the one that recovered last year and will remain stable this year.”. He explained that the difference this season will be “The upper middle class, who usually vacation in national destinations. This year they will lean towards Uruguay due to price parity.”
The expectation is growth between them, Azcurra said 8% and 10% in Argentine tourists compared to last year and regain stays of more than 15 days or even a month.
Historically, Argentina has been the main source of tourists to Uruguay. today, 65% of travelers who decide to spend their vacation in Punta del Este are local residents. Meanwhile, 40% of Enjoy’s guests are Argentine citizens, while the other 40% are Brazilians.
Enjoy’s optimism regarding the dynamism of the local market also drives its forecast for next year, although this is in line with corporate tourism. “This year we have grown a lot and by 2026 we have levels of orders and confirmations similar to 2018.” open. Its clients include various Argentine companies, such as laboratories and mass consumer companies. In this case, the difference also depends on the price. Enjoy deals up to $200 less per night compared to hotels of the same level in Argentina.
Currently, Enjoy is in the middle of a sale. opened as Conrad punta del este resort and casino In November 1997, the matter was in the hands of the Chilean group Enjoy since 2013, when It bought 45% of the company that owns the complex for $139.5 million. By May 2017, it had acquired the remaining 55%. Then the resort was renamed after 100% control over it. Enjoy Punta del Este.
The sale plan has been in place for just over two years and has already received offers from several interested international parties. among them, Italian businessman Giuseppe Cipriani, Brazilian conglomerate and Uruguayan businessman. The company confirmed this There are no interested Argentine parties.
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