Use of the term “anger bait” has tripled by 2025. This increase in use indicates growing public awareness of the way they are being influenced.
The Oxford Dictionary has selected the term “The taste of anger” As a word of the year. This concept describes the type of content that is intentionally designed and published on digital platforms for the purpose of arousing feelings of anger or discontent, with the aim of increasing user engagement and interaction.
Use expression “The taste of anger” It recorded a three-fold growth by 2025. This increase in use indicates growing public awareness of the way in which influence is achieved. According to the statement from Dictionary UK, residents are finding themselves “increasingly drawn into polarizing discussions and debates as a reaction to social media algorithms and the addictive nature of content that generates anger.”
The choice of an Internet-related word by most major dictionaries to represent the year 2025 reinforces the dominant role of technology in people’s daily lives and in the language used to describe this reality.
the “The taste of anger” It can express itself in different ways. In some cases, content may be considered less serious, such as posting recipes containing food combinations considered unpleasant or situations that cause minor discomfort to pets or family members. However, this phenomenon has also taken root in political discourse, where anger is used as a tool to boost the visibility of politicians and to start a chain reaction of debate and counter-argument.
Other reference institutions have also chosen technology-related terms. Collins Dictionary selected “Biometric Coding”It is a software development method that uses artificial intelligence (AI) to convert natural language into computer code. Cambridge Dictionary chose the term “parasocial,” which refers to relationships established on digital platforms with individuals the user does not know personally.
In 2024, the Oxford Dictionary chose this term “brain rot” (brain deterioration), which, as Kasper Grathwohl, Chair of Oxford Languages, has stated, “The mental exhaustion caused by endless scrolling captured” of online content.
Grathwohl argues so “The taste of anger” and “brain rot” They operate in an interconnected cycle: anger promotes engagement, algorithms amplify this engagement, and continued exposure to this cycle leads to mental exhaustion. He added that these words “not only set trends, but reveal how digital platforms are reshaping our thinking and behavior.”
The process of selecting the Oxford Dictionary’s Word of the Year involved participation from the public, who voted on a shortlist that also contained the terms “Aura transplant” and “Biohacking”. The organization used its Instagram account to post short video clips representing the meaning of each competing term.
the term “Aura transplant”Which means “Develop an attractive or charismatic personality that is presented in a manner intended to subtly convey an aura of confidence.”It was drawn by a man wearing specific clothing and accessories that indicate a particular lifestyle.
“Biohacking”which is “an attempt to improve an individual’s health, longevity, or well-being through changes in diet, exercise, or lifestyle, or the use of other means such as medications or technological devices,” represented visually by a person in an environment with wellness equipment.
the term “The taste of anger” It has been ridiculed with descriptions that include disorganized behavior and improper handling of everyday items.