YPF, the oil company with the largest presence in Argentina, It is a strategic redefinition for 2026 From its network of complete stores, which operates in more than 1,630 service stations across the country. The plan, expected to be announced soon, seeks to improve operating margins and enhance brand identity and contribution Added value to the experience of millions of customers Newspapers from all over the country
The key to this transformation is differentiation Three new levels of stores, which will adapt to the consumption and development characteristics of each region: YPF Black, YPF Premium which will follow the line of existing stores and Refiplus, a low-cost version for areas furthest from urban and consumption centers.
The overall goal of the new strategy is: Improving favorable business operating marginsand enhance the income of each station. For this reason, YPF Evaluating alliances with major brand chains In the pharmacy, hamburger, sandwich, pie or pizzeria sectors or develop first-class food halls competing with international concepts.
YPF Full strategy also expects to sell more and increase efficiency Enhancing the presence of distinguished products The third is its Full brand, of which it already has more than 25 products (among them, the market-leading pistachio) and with which it will also seek to stay ahead of trends.
New formats for YPF full-line stores
Complete store transformation builds on YPF’s leadership in… Local retail sector. The company sells more coffee than any other company in Argentina and holds two-thirds of the country’s market share. Serving more than 10 million customers each month, this segment handles a volume of 3.1 million coffees and 600,000 hamburgers per month.
The three new store levels will have different value propositions, seeking to respond more precisely to demand:
- black ypf: With its orientation towards the premium sector, it will seek to conclude agreements with high-value brands and exclusive services, such as alliances with major chains in its sectors. The possibility of adding high-level gastronomy was also mentioned.
- YBF Premium: It will focus on improving the overall experience with a high level of quality in products and services in today’s well-known brick-and-mortar stores.
- RevPlus: It will provide a model for increasing efficiency and optimizing logistics costs, perhaps aiming to achieve prompt and competitive prices, and recognizing the characteristics of different regions of the country.
In this sector of the business known as downstream, the oil company is also working to enhance efficiency through the use of artificial intelligence and technological tools. This allows, for example, Estimate real-time consumption demand Which is implemented not only in every hose of serious stations, but also in small shops to adopt predictive procedures.
Efficiency at all levels
YPF’s president, Horacio Marin, has focused management on a unifying concept: excellence and efficiency must permeate all levels of the company. “From the most ambitious international agreement in modern history to the coffee offered in full-line stores,” Marín noted on several occasions, “excellence must be expressed in everything.”
This detailed look at the complete business, now managed directly through the marketing area, seeks to replicate the management success of its energy projects. Initial results are decisive: In eight months, the stores’ profits doubledThe goal is to quadruple them next year and much more in the future.
This focus is also reflected in customers’ perception and understanding of it Clean bathroom and good burger At the service station, they should direct people to realize that YPF “makes good wells and is efficient,” Marin stresses.
Furthermore, YPF It is the only company in the sector that does not lose money at nightDemonstrating its ability to manage demand at all times, by applying 6% discounts on overnight shipping through the YPF service application, such as an additional 3% discount at dozens of stations that are already enabled for self-distribution.
No longer fighting for the customer at the pump
The main players in Fuel market They are redefining their competitive strategies. With fuel quality reaching a nearly uniform level across the industry, the battle for market share has shifted to value-added services, with convenience stores taking center stage. The emerging trend is Strategic alliances with major brands That enrich the store’s offers.
The big four companies YPF, Shell, Axion and Puma, which concentrate more than 95% of the offer, have a special dedication to developing new quality propositions to differentiate themselves through added value at every service station with their products. Wholesale, Select, Spot and Super 7 storeswhich in recent years has acquired its own identity, even as a social reference point.
In sector with Limited margins Because of the regulation and parity of the main product (fuel), major brands are betting on it Providing high-quality complementary services: Fine gastronomy, fine coffee, alliances with well-known brands, comfortable and modern spaces, access to high-speed WIFI.