DiscoverON Education Network is celebrating two decades of operation and plans to accelerate growth through franchising. The brand offers a methodology that integrates teaching English, technology, programming and robotics to students aged 6 to 18 years. The company’s plan is to strengthen itself as one of the major Edutech networks in Brazil in the coming years.
the Discover ON She has completed 20 years of experience in the education sector, during which she has developed and validated an integrated and comprehensive teaching methodology. The network serves children and young people, with a focus on the age group from 6 to 18 years, offering training that combines the pillars of English, technology, programming and robotics. This model seeks to meet the growing demand for digital and global skills, which are important for the professional future of young people.
Photo: DiscoverOn/Dino School
The school was established in 2005 Discover ON Its method has already impacted more than 10 lakh students, and it recently started a growth strategy through a franchise model. The expansion aims to replicate its modular model in new areas. The focus on children and young people and integration of the curriculum seeks to meet market demand for professionals with a more complete profile.
Growth scenario in the education and technology market
The education and franchising sectors have demonstrated resilience, attracting a large volume of investment and maintaining continuous growth. According to sector data, the franchising market generated revenues of R$273 billion in 2024, and the educational sector specifically generated more than R$3 billion in the third quarter, with a growth of 3.4%.
Other data that contextualizes demand on the DiscoverON integrated model:
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Education and technology: The Franchise Education segment has shown consistent growth, with revenues reaching R$15.5 billion in 2024progress 9% Compared to the previous year (R$ 14.3 billion in 2023). The sector enhances its influence on Vocational training and qualification In the country, investing in new technologies, such as the use of artificial intelligence.
DiscoverON Pathway and Educational Model
DiscoverON’s history grew out of the vision of its founder, Jefferson Ribeiro, who identified the need for an integrated, accessible educational model 20 years ago.
“Our mission has always been to democratize access to global training for children and teens, and to do so with high quality,” says Jefferson Ribeiro, founder of DiscoverON.
In collaboration with partners Dalmo Pandovo and Isabella Di Paola, the pedagogical model has been standardized and optimized specifically for the age group from 6 to 18 years. The program prepares students to obtain the TOEFL® certification, an international standard accepted by more than 13,000 global institutions. At the same time, students are developing their skills in technology, programming, and educational robotics, and building a curriculum that prepares them to face the challenges of the future. The network uses an approach that seeks to combine face-to-face teaching with technological resources.
Strategic expansion through franchising
After developing and improving the business model in five of its own units, DiscoverON began expanding through the franchise system. In less than a year of launching the franchise model, the chain doubled its market presence and gained acceptance from the Brazilian Franchise Association (ABF), confirming adherence to the required standards of the sector.
The franchise business model offers investors a combination of factors:
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Market Validation: Two decades of proven operation, serving over 10,000 students, providing data and history that provides predictability to the investor.
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Integrated educational differences: An exclusive curriculum combining the four pillars (English, Technology, Coding and Robotics) meets parents’ demand for diversified training for their children.
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Qualified target audience: Focusing on children and adolescents (ages 6-18) is an audience of interest, as their parents demonstrate a willingness to invest in education and innovation.
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Contribution to entrepreneurship: The model seeks to democratize access to entrepreneurship in the educational sector.
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Recurring revenue: The language school system guarantees payment of monthly fees throughout the student’s course of study, which contributes to recurring and predictable revenues that mitigate market volatility.
Future vision and growth goals
DiscoverON’s growth in the franchise format demonstrates the scalable nature of the business model. The proposal to combine direct education, technology and international certifications puts it in a strategic position to meet the growing demand for Edutechs.
“Reaching the milestone of 10,000 lives changed is the most important validation we can have. For entrepreneurs, we offer the opportunity to be part of an educational movement that is just getting started,” Jefferson Ribeiro.
The company’s goal is to transform DiscoverON into a national reference as one of the premier educational technologies for children and youth, while maintaining high quality standards nationally and serving an expanding market.
For more information, simply access Official website.
Website: https://escoladiscover.com.br/franquia/