Already in 2010, A federal law prohibited in the United StatesTelevision networks turn up the volume during commercials. A fairly common practice that angers a large portion of the public and won’t be allowed to be broadcast either, at least in California.
Although the regulation will have a statewide scope, some experts consider that due to the weight that California has in the country and, above all, in the audiovisual industry, this measure could be extended.
“We listened to Californians, and it’s clear they don’t want commercials louder than the programming they’ve been enjoying,” Governor Gavin Newsom said. He added that under this law, the state of California will work to “limit this nuisance on all live streaming platforms.”
anyway, The legislation will only come into effect in July 2026. Streaming platforms, e.g Netflix, Amazon Prime, and Huluamong others, will have time until then to fine-tune the audio that reaches their audience, especially those who pay for a subscription that contains ads.
Gavin Newsom signed the bill, SB-576, introduced by Senator Tom Amberg, who claims the idea came from his legislative team. Quoted from the news site El Español.
Team manager Zach Keller complained that the loud announcements woke his newborn daughter, Samantha. “This law was inspired by Samantha and every exhausted parent who has managed to get their child to sleep, only to get a loud announcement that ruins the effort,” Amberg explained.
“SB-576,” Amberg added Bring Peace and quiet California households need a lot to ensure that the amount of streaming ads does not exceed the amount of shows we actually want to watch.
The governor’s office reported that the new regulation builds on the federal Commercial Advertising Volume Mitigation (CALM) law passed in 2010 that applies to broadcast television networks and cable operators. Starting in 2026, in California, as we predicted, The regulation will extend to streaming platforms.
Pursuant to SB-576, The size of the ads should be the same From the rest of the content transmitted by the platforms. Initially, Amazon Prime, Netflix, Paramount and Disney expressed opposition to the measure. But after Amberg included a provision protecting companies from private lawsuits, she abandoned taking legal action against the state.
In July 2025, Newsom signed another law targeting streaming platforms. Then, AB-2863 went into effect, setting a new standard for Trade agreements– Amending the state’s Business and Professions Law to include precise definitions thereof What constitutes automatic renewal Or continuous service
Therefore, in California, streaming subscription consumers must receive the following: