The exchange of barbs in the Bolsonaro clan benefits former First Lady Michelle Bolsonaro. The far-right strategy involves creating disagreements to generate engagement on social media.
A family confrontation brings together all the ingredients: disagreement, innuendo, and tension. It’s the formula that drives the networks – let Felipe Neto and Virginia Fonseca say it. First, noise occurs; Then go back and create another file. This way, a constant flow of attention, comments and clicks is maintained. It’s a feedback loop.
Read also
-
Brazil
After the clash with Michel, PL-CE will reconsider supporting Ciro Gomez
-
Andreza Mattis
Ciro Gomez travels to the United States and ignores the controversy with Michel Bolsonaro
-
Brazil
Flavio Bolsonaro reveals that he apologized to Michel after the crisis
-
Brazil
Alan dos Santos harasses Michel: “You don’t care about Bolsonaro”
Within the right, outright support for Michel rose from 44.7% to 49.5% on social media, according to an AP Exata poll for this column.
It was this logic that drove Jair Bolsonaro’s four years in Planalto. Controversial statements, on an almost daily basis, have had the effect of putting him at the center of the public conversation, including among critics — enough for his message to break out of the bubble and reach new audiences. Everyone’s been talking about “Political Michelle” for a week.
5 photos
Conditional closure.
1 of 5
Michel, Eduardo, Flavio and Carlos Bolsonaro
Art Metropolis2 out of 5
Michelle Bolsonaro visits Bolsonaro for the second time at the Federal Police Directorate
Luis Nova / Metropoles Special @LuisGustavoNova3 out of 5
Michele Bolsonaro, Pia Kisses and Flavio Bolsonaro at the launch of Pia Kisses’ pre-nomination for the Senate
Reproduction/Instagram4 of 5
The couple has already discovered the poster boy and girl side of Michel and Bolsonaro since 2023, shortly after leaving Palacio do Planalto.
5 out of 5
Michelle Bolsonaro declares herself Bolsonaro
Hugo Barreto/Metropolis
The speech that sparked controversy would still have been limited to Ceara’s politics (she opposed an alliance with Ciro Gomez, a vocal critic of her husband) had Senator Flavio Bolsonaro not said it was “inelegant.”
No one doubts that the raid is real, but it is important to understand the movement: her favorite stepson helped Michelle broaden her perception and spread the message that she was a “wife and mother” and would defend her husband and his family “tooth and nail, like a lioness.” one A speech that sounds like music to evangelicals, Catholics and conservatives – the majority of Brazilian voters.
But the central part of the former first lady’s message is when she says she is a “political leader.”
By defining herself as a “political leader,” Michelle moves up one place in the presidential race. Which is the title she now assumes as she appears to be technically tied with Lola for a potential second round.