Trade Republic imposed restrictions on winning shares during the Christmas campaign, stipulating that these titles must remain frozen for twelve months in the winners’ accounts. The platform itself reported, according to the media, that the aim of this measure is to discourage speculation and encourage a more conservative and stability-based approach to investing for its clients, who – both new and existing – will be eligible to receive up to 300 euros of shares in a draw that will be randomly determined among those who meet the specified requirements.
As detailed by the media, Trade Republic’s Christmas campaign is open until January 6, a date that coincides with Three Kings Day. Participation conditions include depositing an amount of at least 100 euros and making investments in three different financial assets within a period of 21 days after the start, with the exception of periodic sales and savings plans, which determine the scope of eligible operations.
Participants in the campaign and selected through the draw will have the right to receive a package of shares worth up to 300 euros, with the exception that these titles will remain blocked for one year of the award, without the possibility of transferring or selling them during that period. The media reported that this ruling is related to the company’s intention to establish behaviors more oriented towards saving and long-term estate planning, and to minimize practices associated with the rapid purchase and sale of assets.
The birthday campaign looks at the option for each user to invite up to 40 additional people, seeking to expand the base of potential beneficiaries through a referral system built into the incentive mechanism, media reported based on the statement issued by Trade Republic. The drawing will be conducted among all participants who fully fulfill the specified requirements during the promotion period.
According to the publication, this measure is part of Trade Republic’s strategy around financial education and promoting programmatic investment habits, aspects highlighted by Pablo López Gil Albarellos, head of the platform in Spain and Portugal. López Gil Albarellos explained to the media that the purpose of the campaign is to create incentives for saving and financial planning, rather than the impulsive consumption prevalent on dates such as Black Friday. “Our internal data indicates that 60% of purchases made during Black Friday are not the result of a planned decision,” the manager said in an interview with the media, in line with the central argument behind these initiatives.
The media reported that during the previous Christmas campaign, Trade Republic developed a function that allowed users to offer individual stocks or exchange-traded funds (ETFs) through its application, which translated into more than a million transactions and a trading volume approaching 50 million euros. The average amount per gift was around 50 euros, which reflects the level of engagement and acceptance among the platform’s customers.
Among the investment products favored in previous campaigns, according to the analysis provided by the media, are widely diversified index funds that replicate the development of international indices such as the MSCI World, S&P 500 or Eurostoxx 600, and specific actions of large technology companies such as Nvidia and Apple have also emerged. The media confirmed that these elections reflect a preference for assets with exposure to the global economy and technological innovation sectors.
The statement published by Trade Republic and reproduced by the media positions this campaign as an extension of its value proposition, reinforcing the intention to familiarize users with asset management under a scheme that prioritizes the holding and freezing of securities. The twelve-month stock lock-in system is part of a strategy to avoid short-term speculation and promote a constant focus on building wealth.
On the other hand, media analyzes indicate that the increasing adoption of rewards programs and games on fintech platforms and neobanks has proven to be an effective tool to attract new users and modify saving patterns, making these incentives a structural element in the digital financial sector. In the case of Commercial Republic, the expression of economic incentives and the variety of investment products available led to a sustained increase in financial inclusion, according to the assessment attributed by the media to the company.
Finally, the media confirmed that the Republic Commercial campaign will remain in effect until January 6, as it will integrate different participation mechanisms and restrictions compatible with the operator’s strategy. This initiative represents a deliberate effort to promote systematic investment habits and enhance its position as a platform aimed at education and responsible management of savings.