Although December has 19 working days in 2025, between the holidays and Christmas and New Year’s parties, what happens in… The next two weeks It will determine the outcome of a year that will not be just another year, but perhaps the first year of the new organization Argentine car market.
Although it is true that policy -Opening without restrictions on importing cars It has been in effect since January 2024, as has been explained dozens of times, so that they could not regularize the balance of debt that the government had with stations and auto parts, shorten the terms of payment abroad to 180 days, cancel distorting taxes such as the PAIS tax and Scale 1 of the luxury tax, and reactivate slower than imagined.
Thus, only in 2025, the participation of Brazilian cars in the Argentine market gained more strength, so much so that today the proportion of the domestic market shows an increase. 49% of cars are made in Brazil40% in Argentina and 11% imported from other countries.
In addition, For the first time since 2017, An imported car is about to be seized First place in the ranking Absolute in all categories: Toyota Yaris. The battle for the Japanese brand’s most accessible car is with Fiat Cronos Argentina, but apart from this dispute, in other sectors not everything is defined either.
With 11 months to go, it was expected to reach the most conservative forecast heard during the year 620,000 units seems a bit far away After sales declined in September, October and November.
The distance will not be great, and perhaps thanks to the great effort in pricing and discounts by brands and dealers, 610,000 patents will be reached. So, It will end 2025 with annual growth of about 50%.
It is expected In December, about 25 thousand cars were registeredwhich means a growth of 15% compared to December 2024, and it will be this number that determines this year’s winners in every category and sector, since in almost all of them the battle is open between brands and models.
In addition to absolute accounts, in the car category Toyota Yaris With 29,551 cars, it follows Fiat Cronos By 29.130, that is Only 421 units away. Taking into account that both models sell about 1,200 cars per month, the battle seems closed to them only, as the third is Peugeot 208 A difference of 28251 and 1300.
in SUVs Which seemed absolute scope for Toyota Corolla Cross The company was affected by lower unit volumes due to the shutdown of its engine plant in Porto Velez, Brazil, which halted vehicle production during September and October.
Even despite this variable, it was sold 17,756 Corolla Cross In 11 months, further decreasing Volkswagen Taos (16,203 cars) due to its stop in Pacheco and the delay in the arrival of the large quantity of units Ford Territory (13,241 units), allowed the Japanese brand’s car to end the year as the best-selling car on the market among C-SUVs.
However, the excellent performance of Chevrolet Trackerthe best-selling B-SUV with 17,026 vehicles Patented, it could end up grabbing the top spot in the SUV segment regardless of its class. Both models Separated by 730 unitswhen the monthly average doubles that value. Among B-SUVs, the Tracker has had the next year since Peugeot 2008 14,895 patents added, and Renault Cardian It reached 10,971 units in 11 months.
Finally, picks up They have an interesting battle in their two parts. Enter the T medium trucksThe Toyota Hilux remains the reference The year that no one will be able to achieve with its 28,959 units sold. But for second place, the numbers are closer The Ford Ranger reached 23,969, and the Volkswagen Amarok reached 22,959. The difference is small, barely 1,010 vehiclesBut this trend appears to be helping Ford, which is on the rise, and not Volkswagen, which has lost ground in recent months.
In compact trucks, meanwhile, Fiat Toro is also unitary and non-transferable From first place with 7574 patents, but there are three models competing for second place. Ram Big It has 4597 units Chevrolet Montana 4,568 and Ford Maverick 4,079. Between the second and fourth there are 518 units of difference and that number is a normal monthly volume for any of them, although for the Maverick to outperform Ram and Chevrolet, they would have to have a very low sales month.