From the future Allianz Arena in Munich To the symbolic playground The most massive in Buenos Aires. From national leagues to the most important international football tournaments. Football fans will certainly have noticed a greater presence of orange, which is the color of the logo Betainein their favorite teams’ matches.
the reason? Kaizen Gaming’s premium online sports betting and gaming brand has become deeply integrated into the world of football; Strategic alliances were concluded with clubs, federations and tournaments, which contributed to the growth of this sport locally and internationally.
New alliances with the best from Germany, Argentina, Brazil and the world
The past few months have been marked New strategic alliances for Betano in Argentina. At the beginning of May, the brand signed a long-term cooperation agreement with one of the most famous clubs in the country, the historic River Plate. This alliance strengthens its position in the local market, which Betano entered only one year ago Main sponsor of the Betano Championship, the highest category in Argentine football.
A few months later, another important moment arrived in Europe: Betano signed an official three-year cooperation agreement with the German football giant, he Bayern Munich Club34-time German champion and six-time European champion. He also began his first collaboration in Danish football, becoming the main partner of Brøndby IF.
Brazil It was not excluded from new strategic alliances. Betainethe leading brand in that country, maintains its dominant presence Main sponsor of Brazil Betano, the first division of Brazilian football Betano Cup for BrazilWhich strengthens its historical position in the most popular sport in the region.
This presence has been strengthened thanks to the new alliance with Flamingo Regatta ClubMost popular in Brazil, where more than 45 million fans follow him. This alliance is considered the most important in the history of Brazilian football and makes Betano the main sponsor and appears on the front of the shirt of the men’s and women’s teams. FlamingoIn addition to supporting the club’s Olympic sports such as basketball and volleyball.
Betano has achieved international recognition by becoming the first betting brand to become an official sponsor of important international football competitions.like UEFA Euro 2024™ and FIFA World Cup Qatar 2022™in addition to also sponsoring the Conmebol Copa América™ 2024 tournament. This represented another achievement by being the official partner of the first tournament. FIFA Club World Cup 2025™ For South America and Europe.
Sporting Lisbon players celebrate their victory in the 2025 Portuguese Cup (Portuguese Cup)
Promoting women’s football in Latin America
While these new alliances made headlines, Bettano continues to achieve success with several other top European clubs. The brand recently announced that its front-end sponsorship with Portuguese champion Sporting CP, which started in 2021, extends until 2029.
Bettano also remains a regular at the other top three clubs. Portugal: It is the main and front shirt sponsor of FC Porto and the official betting sponsor of SL Benfica, with its logo proudly displayed on the team’s sleeves. next to, Betano sponsors the most historic teams in the Czech Republic and Romania, AC Sparta Praha and FCSB, Respectively, he is the main sponsor of Romanian Cup (Romanian Betano Cup). Even Betano ventured into the fantastic world English Premier League As the main and front shirt sponsor of Aston Villa, one of the most historic clubs in England and one of only six clubs to have won European titles.
Brazilian Luani celebrates Betano’s Player of the Year award during CONMEBOL’s Copa America Femenina match 2025™
A relatively new field in Betano, although thriving, is women’s football. The brand is the main sponsor of the Brazilian Women’s Super Cup “Betano Women’s Super Cup” For a period of four years, in addition to strengthening its support for the growth of women’s football.
In addition to sponsoring the women’s team FlamingoPetano is a big promoter of women’s competitions in South American FederationAs the official sponsor of CONMEBOL Copa America Femenina 2025™the largest women’s soccer competition in South America, continues with official sponsorship of the newly created UN Women’s League™, which serves as South America’s qualifying tournament for the Africa Cup of Nations. Women’s World Cup Brazil 2027™.
Betano isn’t just a name on a shirt; It is a deeply committed partner to world football, both internationally and domestically, reaching out to fans and clubs on all continents. By strengthening its position as a leader in the online betting and gaming industry, it is also helping football to grow, develop and inspire.