Mustard It is considered one of The most famous and successful fast food franchises in Argentina. The company has a strong position, with More than 200 branches Strategically distributed throughout the country.
In fact, according to data provided by the company, they did More than 60 million annual customersA Billings average $100,000 per month per site And a Ibida 15%.
How much money is needed to open a Mustard franchise and what is the profitability?
The company highlights that High sales levels at low costs allow you to get a greater marginal contribution. At the same time, they confirm that the performance of their business unit exceeds the market average.
“Mostaza has a staff of professionals in different fields, allowing it to provide the franchisee with comprehensive training and advice on an ongoing basis.“, state the company. At the same time, they add that they have specialists who constantly advise the franchisee in the process of designing and renovating the building.
Regarding technical requirements, the minimum number of buildings starts from 200 square meterstogether Franchise starting from $50,000depending on the format. Regarding the estimated investment, Without equipmentthey start from 400,000 US dollars.
As for the costs, they are paid 6% royalties And a 3.% as “Advertising Fee”. There must be a minimum number of residents in the place 60,000 people. Local formats are generally the largest “All in one” with an area of 1200 square metersThose on public roads, including300 square meters) Contrary to popular belief, the smallest is located in Shopping malls With between 100 and 200 square meters.
What is the story of mustard?
Mustard appeared in 1999 Led by Argentine businessmen, it has over the years managed to establish itself as a competitive alternative to larger corporations International chains. Since then, the brand has established itself as one of the premier brands of Fast food The country, with strong and sustainable growth.
Today the company excels 200 branches They work all over the national territory More than 9,000 people. Its structure is supported by a franchise system, which has allowed it to accelerate its expansion and add presence at different strategic points. They were behind the project Christian Galdiano Alvarado And his partner Federico AstiWho promoted the brand from its beginnings.
The idea began to take shape during a vacation on the Atlantic coast, where the two entrepreneurs identified the opportunity to develop a new fast food concept. Its goal was clear: display The burgers are bigger and better quality From its main competitors, it seeks to differentiate itself in a market historically dominated by international chains.
Franchises: Mostaza Business Model
Mustard growth is supported by A Franchise model This allowed it to expand quickly and without having to make such high initial investments from the parent company. This method gave it the ability to add locations across the country with greater flexibility, ensuring a presence in high-traffic areas and in medium and small cities.
In turn, by partnering with local franchisees, the company benefits from the knowledge that these entrepreneurs have about the specificities of each region: consumption habits, general characteristics, seasonality and gastronomic preferences. This contribution is essential to fine-tune the operation of each branch and ensure that the business operates efficiently at each location.
Pablo De MarcoThe director of expansion and development of Al-Mastaza said in an interview with: iProfessional By opening new franchises, the company creates jobs and encourages local growth.
“The model ensures uniformity in the quality of products and services provided, while maintaining strict control over standards“De Marco emphasized. It should be noted that since 2016, Mustafa has also been working for International expansion They are currently working with 12 stores in Uruguay, 10 in Paraguay and 2 in BoliviaAnd they plan to continue growing in the international market.
“All overseas branches are master franchisesDe Marco concluded by emphasizing that this model allows for quality control and more effective management of operations in new markets.