The Mayor of São Paulo, Ricardo Nunes (MDB), on Wednesday (3) received the Guinness World Record certificate for the largest municipal food safety program in the world, making the capital of São Paulo the first city to be recognized in this category. The delivery was made by the organization’s official body, which is responsible for measuring and verifying compliance with all record-breaking rules.
Guinness representative, Camilla Bornstein, participated in the ceremony, which was held at the G10 Favelas headquarters, in Paraisopolis, in the southern region of the capital.
According to the entity, São Paulo distributed more than 933 tons of food within 24 hours. The record was set on November 25, when witnesses followed the operation at more than 1,300 distribution points across the city.
—We undergo rigorous verification to arrive at the final results. “We need photos, evidence, videos and witnesses,” Camila said.
However, the City Hall points out that the real volume is higher, as not all programs can be taken into account, which, according to the administration, would create “obesity” if other cities try to surpass São Paulo’s brand.
– I don’t see it as arrogance, but I think it’s very difficult for anyone to break this record. Guinness has recorded 933 tons per day, but we have at least 50% more than that. “We are giving away a lot,” the mayor said.
This achievement has also motivated other municipal administrations, which now want to put events such as Verada’s cultural programs and reception in the record book. According to Communications Minister Fabio Portela, he has already received several requests in this regard.
However, the city council will only be able to use the Guinness trademark for electoral and advertising purposes after paying royalties, as it is a registered trademark.