Veolia opens a new chapter in Spain by becoming a single organization and Consolidating its water, waste and energy activities under one Veolia brand. For the French-origin company, this announcement represents a decisive step in the group’s strategic plan, GreenUp 2024-2027, which focuses on accelerating the deployment of solutions that decarbonise, remove pollution and renew resources. This means the disappearance of the Agbar brand and a hundred other local brands.
However, the change will not affect some companies with specific characteristics, e.g Barcelona Water – with the participation of Agbar itself, CriteriaCaixa and the Barcelona Metropolitan Area (AMB) – which will retain its current name. Starting from Wednesday and for a period of six months, the transformation will be addressed that will affect the company’s image of offices, business vehicles and the invoices that customers receive, among other aspects, said at a media meeting of Veolia’s director in Spain, Daniel Toges.
Restructuring, which replicates the movement undertaken by the group in the rest of its markets, It will not mean travel for company employeesToges stressed that the company maintains about two-thirds of its executive committee in Barcelona. The company asserts that simplifying the structure will enhance the “scalability of solutions” and will enhance the group’s ability to benefit from “new offerings” in areas such as wastewater reuse and circular management.
In the company that It employs 18,000 people across Spain They – 8.4% of their global workforce – confirm that this movement is part of their strategy to strengthen their organization and commitment to effective, high-impact solutions, “in the face of increasing challenges related to climate change, such as water scarcity, heat waves, forest fires, and increasing desertification.”
Between 2019 and 2024, the group invested a total of 800 million euros investments In its three areas of work (water, waste and energy). Veolia provides drinking water services to 13 million people In Spain, this is almost the case 825 thousand tons of waste annually And it produces 2,713,000 megawatt-hours of local energy.
The company maintains the perspective it set last year of 40% growth in Spain until 2030, a path whose forecasts were exceeded in 2024 and which it is on track to exceed again this year, the country director said. Veolia’s sales volume in Spain rose from 2,600 million euros in 2023 to 2,840 million euros in 2024, or 9.2% more, and the company added nearly 4,000 employees in about two years.
In the country as a whole, water needs meet a quarter of the population, roughly 13 million people, Toges said. “In water services, we are the first private operator in Spain,” says Veolia’s Spain director, who joined the company in May from Aguas Andinas, Chile. “This does not mean that we cannot grow in areas such as flexibility and improved services and processes.”