One of the leaders meeting sessions I organized Historian It was directed towards Executive perspective Looking forward to what 2026 will be.
The session was moderated by Walter Brown, editor-in-chief Alfredo WeberGeneral Manager Jador, danielle herrero, CEO of Prestige Auto, Federico FontenellaGeneral Manager Fontenella furnitureand Matthias Boorstinco-founder and CEO of Simple calm.
Borstein highlighted that he built his startup within a year “sleep industry” And good results were obtained.
“We were able to break down the barriers that people had when purchasing sleep products. Today it is a six-year-old company and We have grown at triple digit rates year over year“, he celebrated.
“It is clear that e-commerce will continue to grow, and from now on, AI is starting to play a role, not only internally, but also as a purchasing agent for users and you have to know how to position yourself. We say that We have the best rated mattress in Argentina This is because we pay a lot of attention to customer reviews,” the executive added.
For his part, Federico Fontinella pointed to the year 2025 in the luxury furniture market and talked about A “Variable year”
“We have already spent three generations in the company and have seen a lot of surprising changes in this country, which is a kind of exercise that you have to get used to in order to run an SME forward. This year we knew it was coming to celebrate a little and one has to adapt as quickly as possible.”. The energy one spends complaining should be put into trying to find new opportunities.“, he stated.
Regarding the use of technology, Fontenella said it is “a convenience tool to take advantage of.” “For our team, it helps improve times and communicate better. But Our client still needs the human part and the completely personalized serviceWe aim too much for that, he admitted.
Weber, J’Adore’s general manager, delved into the opening The first manufacturer of oligonucleotide products.
“We are Very complex medicines To treat, for example, spinal molecular atrophy (SMA), a devastating disease, and this plant allows us to launch the first similar plant in the world. He explained that the patient can get the medicine at a much cheaper price, it requires less foreign currency, there are more exports and greater employment opportunities, which is a good thing in all aspects.
He also highlighted the launch of a drug to treat cystic fibrosis (CF). At a quarter or fifth of the cost of importing it from abroadIn addition to a special women’s health product, “the first product on the market.”
Daniel Herrero of Prestige Auto spoke about my challenge “Electric Mobility” Within the category.
“The changes we will see in the next five years are greater than those we have seen in the past 100Electricity and connectivity, these are things that can no longer be reversed. He pointed out that the big secret lies in knowing how to adapt and respond to increasing customer requirements.
“With some investment and dialogue we are aiming to achieve 30% more with the same people, so that we absorb fixed costs better, reduce export prices, grow in volume and we already have plans to manufacture 20,000 runners, it is a very significant growth. Argentina gives us an opportunity in a very competitive world“, he continued about the company’s plans.
Regarding the advancement of technology, Herrero stated that it should be used “For equality and not excluding people.”
“AI can take care of repetitive tasks or data searches that allow us to do this Free up time to develop other things He concluded his speech at the companies.
Leaders Meeting is a space where key business leaders explore Keys to achieving organizational successAnalyze both past challenges and future opportunities.
They address Growth and development strategies In Argentina, to answer questions about how decisions are made and the challenges that companies face.