Understand why more sentimental homes have gained space among luxury consumers

The search for homes that reflect luxury and identity has grown among luxury consumers, a trend followed by influencers and celebrities who tend to anticipate movements in this sector. In this scenario, the so-called “affective architecture”, which integrates routine, affection and function, has gained space in the country and increased the visibility of professionals exploring this approach, including the architect Mariana Carvalho.

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In recent years, the upscale market, previously characterized by flashy finishes, has begun to appreciate more practical and welcoming projects. This change has strengthened the work of Mariana, responsible for LM Arquitetura, based in Recife and a second unit recently installed in São Paulo. Its clients bring together diverse personalities, including public figures seeking environments compatible with everyday life. For the architect, this shift is obvious.

“There is a growing demand for spaces that meet the real needs of families and reflect identity, not just aesthetics,” he says. Its methodology, which is based on continuous listening and monitoring of customers, is highlighted by industry professionals as one of the factors that enhance its work.

The LM Arquitetura team consists exclusively of women, which, according to experts, can contribute to a more collaborative working environment. The office has stood out for its proposals that prioritize functionality and liquidity, which are in line with the latest trends in the high-end market.

On social media, Mariana shares part of her professional and personal routine, which increases her visibility and strengthens her relationship with the public. The audience growth coincides with increased demand for its projects, driven by customer reports highlighting the transparency and proximity of the service.

Marianna has expanded her activities through lectures, mentoring and the creation of LM Home, a collection of pieces for the home, relating to the fields of design and lifestyle, which are increasingly prominent in the architecture sector. It is also dedicated to social projects aimed at improving the housing conditions of families in vulnerable situations, an initiative that people close to it appreciate as an important part of its trajectory.