Known internationally as a reference in plastic surgery, Brazil is attracting a growing number of foreign women interested in cosmetic procedures that promise results similar to those of celebrities such as Gracian Barbosa and Jojo Salemini. The country tops the world rankings for plastic surgery, with more than two million procedures performed in 2024, according to a report by the International Society of Aesthetic Plastic Surgery (ISAPS). Furthermore, it is ranked second among non-surgical procedures, second only to the United States.
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Among the global demands, cellulite treatment stands out. Less invasive methods, which combine effectiveness and rapid recovery, are especially in demand by those looking to tone the body without surgery.
One protocol that is attracting the most attention is the protocol developed by Dr. Paula Telles, a specialist in gluteal reshaping and toning, with international training. This technique combines the application of collagen biostimulants with the manual separation of fibrous barriers that cause irregularities in the skin, characteristic of cellulite at moderate and severe levels.
“What most attracts the attention of these patients is the possibility of treating cellulite effectively, with a procedure performed in the clinic, using local anesthesia, without the need for incisions and with a quick recovery to return to daily activities. Many of them arrive after failed attempts in their home countries,” explains Paula Telles.
According to the doctor, the international audience includes patients from the United States, France, Portugal, Paraguay and the United Arab Emirates, in addition to Brazilian women who live outside the country and plan exclusive trips to undergo this procedure.
Before the pandemic, international tourists accounted for about 3% of all surgical interventions performed in Brazil, according to data from the Brazilian Society of Plastic Surgery. The Ministry of Tourism expects growth of up to 35% in the health tourism sector by 2030, especially in areas such as plastic surgery, dermatology and rejuvenation procedures.
In the specific case of cellulite treatment, the Brazilian difference lies in the combination of a large number of patients treated and refined techniques. “It is a great honor to represent Brazilian aesthetic medicine at these events. This shows that Brazil not only follows trends, but also leads in finding solutions that make a real difference in women’s lives,” comments the specialist.
The increase in the number of foreign women seeking cosmetic procedures in Brazil reflects the country’s position as a global reference destination for health tourism and reinforces the expansion trend of this sector. In addition to surgeries, innovative and less invasive treatments have helped the country excel internationally, especially in body toning and anti-cellulite.