he Sparkling winealways evoked glamor, luxury, and worthy qualities; But it is also true that it is a category that includes complex, delicate, exquisite profiles and simpler, fresh and fruity ones.
That’s why he shines It is going through a stage of democratic transformation; Getting off his pedestal is probably the best thing that could happen to him, because… It is no longer reserved for occasions such as holidaysOr private entertainment or wedding.
Sparkling wine can, or rather, should be a drink Daily and normal consumptionWhich does not deserve any compelling reason to drink it, and in fact drinking bubbles is the only real occasion.
The new outfit for Bubbles is teasing Fans Of the cocktails that They have discovered the convenience of sparkling wine in preparing a delicious drink or mimosa for Sunday brunch.. One very successful option is ready-to-drink RTD drinks, many of which are based on flavored sparkling wine.
In this line we should highlight those truly disruptive or innovative products within this category, those that break the mold or model.
Bitter-flavored, orange-infused sparkling wine; Sparkling orange wine made from white grapes that have been soaked and fermented in their skins; These are some suggestions that offer flavor and consumption alternatives.
A must have in a lady’s wallet and a man’s pocket
he Canned wine consumption began in the United States in 1930. It is true that long ago, contact with metal made wine easily perishable.
But packaging techniques have been constantly improved thanks to the development of new technologies that allow to keep the quality of the drink intact and significantly extend its shelf life. Today the advantages it offers to wineries are many.
On the other hand, the Younger wine drinkers are building a different, less formal relationship with wine; They accept it as an after-office option, or drink it in a cocktail with ice. For them, portable containers, such as cans or small bottles, are essential for monthly purchases.
While glass containers accounted for 68.43% of revenues in 2024; It is expected that Canned formats will register growth of around 7% until 2030.
Eco-friendly bubbles
the Green consumers are conscious, committed and sensitive. No matter their cause (health, nutrition, fashion, or environmental commitment), they encourage wineries to add some eco-friendly seal or certification every day.
In Champagne (France), as in Spain, which leads organic cava production with the largest certified cultivated area, as in Argentina and the rest of the world; Bubbles’ commitment to environmental practices is a reality.
the The cans, going back to the previous point, are made of aluminum and are 100% recyclable. It means less carbon dioxide production; Another compelling reason for young people to choose them.
Pink bubbles
Rosé wine has been popular in all its forms for some time.
This transformation has reached sparkling wines. A change that is not purely aesthetic (pale color or designer bottles), but is accompanied by a new habit: Accept that rosé is a wine with character, and we can drink it all year round, not just in summer.
Additionally, rose is a very versatile alternative in the kitchen.
A rosé with the bubbles of Pinot Noir or Malbec can be a perfect aperitif or companion to lighter dishes such as appetizers, salads, and dishes such as ceviche, carpaccio, sushi and more.
Fitness bubbles
No one is arguing in this direction anymore. The concept of “low carb” or “0 carb” is a clear consumer preference.
Packaging techniques are constantly improved thanks to the development of new technologies that allow to keep the quality of the drink intact and significantly extend its shelf life. Today the advantages it offers to wineries are many.
Along with this trend, different proposals are emerging in the world of bubbles. Sparkling wine resulting from partial fermentation, therefore, low grade and with a trace of residual sugar, a very fresh and easy aperitif type.
We are in a A moment of global transformation, as the non-alcoholic wine category seeks to be the key to restoring consumption Which shows signs of decline around the world. Although today they represent about 1% of this category, expectations indicate growth at a rate exceeding 10% annually by 2030, driven by markets such as Europe, the United States and Oceania, which are the regions that are leading the expansion in conscious consumption.
Other data from the IWSR (International Wine and Spirits Registry) indicates that the size of the global “low and non-alcoholic” drinks market grew by 7% in 2023, reaching an estimated value of US$13 billion. In the UK, sales have increased by 25% in the past year, while in the US the retail channel already has more than 300 “non-alcoholic” labels on shelves, many of them from traditional wineries that have launched 0% versions.
Non-alcoholic sparkling wines are the result of alcohol abuse techniques and production methods that are advancing every day and are champions of the approaching new horizon. Alcoholism is already a thing of the past in the world of beer – a very successful category – and is a path that is here to stay and intersects with all beverages, not just wine, but also spirits and aperitifs like vermouth.
Distinctive bubbles
The commitment to producing high-quality sparkling wines remains in force. It is ideal, aiming to build and enhance a premium segment and conquer those who want to enjoy the maximum performance that bubbles provide.
High altitude regions, long bottle aging, special vintage wines, blends of wines, and subtle adjustments are among others the methods and resources to find that superior expression.
The global sparkling wine market size is expected to grow from $43.61 million in 2025 to $57.47 million in 2030, at a CAGR of 5.67%.
Premium flashy offerings represent 55.33% of the market size and are expected to expand, as high-end bubbles or what the consumer understands as premium such as organic or vintage single or limited editions will have the opportunity. (Source: Mental Intelligence)
Who drinks and when does he drink?
The seasonality of sparkling wine consumption is its main feature. Historically, this holiday is associated with end-of-year celebrations. However, there is a tendency for these consumption peaks to moderate, remaining fairly stable throughout the year, but increasing in the summer.
Finally, who is the consumer that drives volume and value in the sparkling category? Since 2016, drinkers over the age of 55 have been leaving this category, or if they stay, they are doing so by reducing the frequency of their consumption.
Growth is coming primarily from affluent urban consumers under the age of 45, primarily Millennials and Generation Z.
This group is looking for new experiences with bubbles. They have a preference for local products, which bodes well for Argentine sparkling wines.
For these new drinkers, the relationship with this category is changing. The sparkling wine drinkers were usually their parents; Now they are more likely to be your friends or co-workers. They challenge the “conservative” view of sparkling wine held by their older counterparts. While people over 55 firmly believe that there is a time and a place for sparkling wine, they see no problem with having a glass at the end of the work day, opening a bottle during a walk or eating at home with friends, and letting the bottle itself do the trick.
Maybe we should give these young consumers justice and follow Coco Chanel’s sage advice: “I drink bubbles only twice, when I’m in love and when I’m not.”